41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. The faster the follow-up with an SQL, the higher the close rate. .