Remove Churn Rate Remove Conversion Rate Remove Email Campaign Remove PPC

5 Tips to Improve Your Nonprofit's Email Strategy

Hubspot

Email's relevance and impact for nonprofit organizations continues to grow. According to the M+R Benchmark 2016 report , email lists for nonprofits grew by an average of 14% in 2015, outpacing their average churn rate of 11.4%. The same benchmark report also found that email action metrics, like open and click through rates are all down. Subscribers are growing, but they're engaging with emails less? Low conversion rates.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. The faster the follow-up with an SQL, the higher the close rate. .

CPL 87

12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

What's the rate of growth? What's your fan/follower churn rate? Does increasing your frequency affect your follower churn or engagement? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. All of this is rich information for your SEO and PPC keyword research. Great events spark conversation.