Hubspot

DECEMBER 5, 2011

To assess your email marketing performance, you must conduct ongoing trend analysis of several key metrics. That way, you can compare each campaign’s performance against your own averages to know whether a specific campaign outperformed or underperformed your internal email benchmarks. Bounce Rate.

Email Marketing 28

Email Marketing CTR Planning Click Rate 28

KoMarketing Associates

MAY 3, 2022

Better attribute ROI of campaigns by tracking how users navigate your site. . Traffic sources: See how SEO and paid campaigns impact traffic by paying attention to how users find your content. This metric might include tracking form fills, demo sign-ups, email registrations, or downloads. . But not just direct conversions.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

SmartBug Media

DECEMBER 8, 2023

For e-commerce businesses, common metrics include: Conversion Rate Conversion rate is the percentage of website visitors who make a purchase. A high bounce rate might indicate irrelevant traffic or poor landing page experiences. Return Rate Return rate is the percentage of sold items that customers return.

Advertising Benchmark 64

Advertising Benchmark Advertising Agencies Paid Search Agency Churn Rate 64

SendX

DECEMBER 11, 2019

The stats show that an increase in reviews can lead to significant improvements in conversion rates. Proactively asking for reviews strengthens your relationships with clients—and, as a result, reduce churn rate. Post-purchase emails are the most no-brainer and effective method to do that. The opening line.

Work Management 201

Work Management Response Rate Marketing Management Open Rate 201

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Optinmonster

FEBRUARY 2, 2021

Are you wondering if the benefits of email marketing are worth the time and effort? Email marketing is one of the best ways to communicate with customers, share company information, and generate passive income. Which leads back to that same question: “Is email marketing worth all the time and effort?”

Email Marketing 96

Email Marketing Churn Rate Paid Search Agency Lead Scoring 96

accelerate agency

MARCH 6, 2022

Like in any other business, email remains an essential tool in the success of Software as a Service (SaaS) brands. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Send Personalized Emails 3. Conduct A/B Email Testing 12.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Campaigns 52

accelerate agency

MARCH 6, 2022

Like in any other business, email remains an essential tool in the success of Software as a Service (SaaS) brands. SaaS email marketing can increase your engagement and conversion rates as well as create a loyal customer base when done right. Send Personalized Emails 3. Conduct A/B Email Testing 12.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Campaigns 52

Single Grain

DECEMBER 22, 2020

Email marketing, when done efficiently, can boost your engagement rates, conversion rates, and help build a loyal customer base. On average, the software industry has an email open rate of 21.29% and a click-through rate of 2.45%. 12 Best Email Marketing Tips to Maximize SaaS ROI.

Email Marketing 105

Email Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 105

Heinz Marketing

AUGUST 28, 2023

This could include your website, social media channels, email newsletters, and third-party platforms. This could include website traffic, engagement metrics (likes, shares, comments), conversion rates, and more. time on site (TOS), pages per visit (PPV), % of returning visitors, and bounce rate.

Webinar Metrics 85

Webinar Metrics Ideal Customer Profiles Marketing Strategy Marketing & Strategy 85

Rev

JANUARY 18, 2023

A demand gen campaign helps to build brand awareness to drive qualified leads to your business and build a steady pipeline of sales opportunities. For instance, you might drive demand with content marketing or social media campaigns. These channels may include your website, email marketing, paid advertising, social media and events.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. How many emails would you estimate that you send and receive on a daily basis? . By the end of 2022, experts estimate that there will be a staggering 347 Billion emails sent per day worldwide. Email activity has risen by 22%.

Email Marketing 113

Email Marketing B2B Marketing Work Management Marketing Management 113

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Hubspot

AUGUST 8, 2019

Digging into her activity metrics, you discover she isn’t sending enough emails to generate the number of calls she needs. You can’t control how much this salesperson sells -- but you can tell her to increase her daily email output. Number of emails sent. Number of conversations. Win rate (by team and by individual).

Cost per Acquisition 91

Cost per Acquisition Lead Ranking Top of Funnel Churn Rate 91

Single Grain

NOVEMBER 16, 2023

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. For example, educational content for awareness, case studies for consideration and tutorials for onboarding. Define Key Metrics : Determine metrics for success at each stage.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98