Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Lead Outreach & Conversion. And the longer the campaign, the more granular the tracking should be. How Do I Track Digital Marketing KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

Tomorrow People

OCTOBER 27, 2020

Marketing Qualified Leads (MQL). Conversion Rates by Channel. Email Marketing Performance. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Look for patterns in your campaign data that can help you plan better than before.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Directive Agency

JUNE 18, 2020

The only way to measure growth from SaaS search marketing (and all other marketing) campaigns is revenue. There are numerous metrics that are indicators of success and are vital to have access to and reference during your campaigns. Conversion-based success metrics. Free trial conversion rate. Churn rate.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . Conversion rate, before and after. . “In God we trust.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Top Rank Marketing

APRIL 10, 2024

From traffic and visibility metrics to lead generation, engagement, and beyond, these equip marketers to measure, fine-tune, and elevate their campaigns. The right metrics for your campaigns may vary depending on the tactics you’re using, your audience, and where you’re getting the most engagement.

Paid Content 60

Paid Content Lead Ranking Cost per Acquisition Cost Per Click 60

KoMarketing Associates

MAY 3, 2022

Better attribute ROI of campaigns by tracking how users navigate your site. . For example, if your goal is brand building, then metrics related to SEO and engagement are more important than MQL to SQL conversions. . Traffic sources: See how SEO and paid campaigns impact traffic by paying attention to how users find your content.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223