Remove Churn Rate Remove Conversion Rate Remove CPL Remove Lead Capture
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . 4: Cost-Per-Lead (CPL). . This metric will provide a tangible dollar amount so the marketing team can determine how cost-effective it is to acquire new leads across each of the different channels. Conversion rate, before and after.

article thumbnail

The Anatomy of an Effective SaaS Lead Generation Strategy

Single Grain

If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. It’s much easier to evaluate the efficiency of your lead-generation activities if you have some benchmarks to begin with. What’s the churn rate?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Lead Capture: Develop strategies to capture leads’ contact information — such as email addresses or phone numbers — using techniques like sign-up forms, landing pages or gated content to initiate further engagement. CPL is crucial in the MoFu stage because it helps assess the efficiency of your lead generation efforts.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox. 14) Churn Rate. 17) Conversion Path.