PureB2B

SEPTEMBER 11, 2016

Churn Rate. Cost-per-Lead (CPL). For instance, if you spent $100 on a marketing campaign that resulted in a total of 10 new leads, your CPL for that campaign would be $10. Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Gatekeeper. Customer Acquisition Cost (CAC).

Top of Funnel 62

Top of Funnel Cost per Lead CPL Marketing Management 62

PureB2B

SEPTEMBER 11, 2016

Churn Rate. Cost-per-Lead (CPL). Popular KPIs include cost-per-click, traffic, likes, shares, and conversion rates. Gatekeeper. The best example of gatekeepers are personal assistants and receptionists. This is a metric that measures what percentage of your customers you retain. Call-to-Action.

Top of Funnel 48

Top of Funnel Cost per Lead Marketing Management AIDA 48

Hubspot

MARCH 10, 2016

Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Email bounce rate: The rate at which an email was unable to be delivered to a recipient's inbox. 14) Churn Rate. 22) Conversion Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28