Remove Churn Rate Remove Conversion Rate Remove CPL Remove Email Campaign

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . 4: Cost-Per-Lead (CPL). .

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