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Email Strategies to Reduce Your Customer Churn Rate

Mailmunch

Keeping churn rate in check. So the next best option is to keep your churn rate in control. Customer churn rate is a simple calculation of the number of customers lost against the total number of customers in a specific duration. Email for reducing customer churn.

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How To Improve Your Inbound Lead Qualification

Zoominfo

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Validate Contact Information .

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How To Improve Your Inbound Lead Qualification

Zoominfo

By adding relevant screening questions to forms, you can determine whether the prospect has real problems that your solution can solve and increase conversion rates. Validate Contact Information Inaccurate data is a killer, and burner emails used by prospects to download content lead to wasted time and dead ends.

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Winning Back Inactive Subscribers

Valasys

Someone just unsubscribed from your email list. Regardless of how hard you work at creating a thick skin, receiving the notification that someone has unsubscribed from your email list never feels good. Never opted-in or didn’t know they opted-in to your email list. Email frequency is too high.

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How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

You send a well-designed email with a meaningful subject line, follow all the best practices, and somebody still clicks on unsubscribe — the worst nightmare for any email marketer. While you cannot have a zero unsubscribe rate, you can mitigate your unsubscribes. A good unsubscribe rate is less than 0.5% (0.2%

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15 Ways to Get More SaaS Leads You Can Use Today

Optinmonster

But, there are tons of SaaS lead generation ideas out there, making it difficult to find the best strategies for your SaaS business. These pricing models are great for users but tend to increase “churn rates” for the business. Are you looking for tried and tested ways to get more SaaS leads? Let’s take a closer look.

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How to Generate Leads for SaaS Businesses from the Experts

Directive Agency

Despite spending my entire career in SEO, I think that most companies should start with smart paid marketing as they build out their content and organic search strategy. The most promising new technology that we are exploring right now is the automation of PPC lead generation campaigns.