41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
APRIL 4, 2018
Marketing Qualified Leads Conversions. Customer Conversion Rate. . . Jostle | Growth Marketing Director. . . At Jostle, marketing owns the lead until they book a demo so our primary measures of success are # of demos booked and the percentage of those that convert directly to an opportunity. 2) Churn rate.