An Essential Guide to B2B Marketing Metrics That Matter
Marketing Insider Group
SEPTEMBER 9, 2020
The end goal of marketing remains consistent even if the processes are continually evolving – generate leads, boost conversion rates, and increase sales pipelines in the shortest time and most cost-effective manner. . The formula for calculating the qualified lead rate is: Qualified Lead Rate = (Qualified Leads / Total Leads) x 100.
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