Remove spot
article thumbnail

18 Essential Return on Experience (ROX) Metrics for Marketing

Salesforce Marketing Cloud

Use digital metrics to spot quick wins or indications that the experience needs further refinement. Churn: Most relevant for businesses that generate recurring revenue, churn is simply your rate of customer loss. The lower your churn rate, the better.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. Typically this happens when publishers have a fixed rate for PPC in different areas on their website. Learn more about how to make CTAs effective. Subtract from that number the gross margin.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. Learn more here.).