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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . Opportunities by Lead Source. 2) Churn rate.

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