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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). ROAS (booked revenue/media fees). 2) Lead to Customer Conversion Rate.

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107
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