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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Our win rate on opportunities is quite consistent so upping the volume of demos & opportunities is really what drives revenue for us.

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12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Tools like Facebook Insights, Google Analytics, and even us here at HubSpot help pump and process this data, but it’s often ignored as it surges into the office. Sentiment - Are your interactions generally positive or negative? What's the rate of growth? What's your fan/follower churn rate?

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. BR: Bounce Rate. At HubSpot, we think COS (Content Optimization System) is better than CMS. CTR: Clickthrough Rate.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies.