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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . 2: Marketing Qualified Leads (MQLs). . 5: Opportunities. .

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