Customer Lifecycle Marketing: Reporting, Part 2

Marketing Action

Open rate, clickthrough rate of automated email programs: Open rates can be deceptive; as an example, if someone reads your email without enabling images, that read will not register as an open. Clickthrough rates are a better indicator of active engagement from an email recipient. If sales has input at this stage, it enhances their trust in lead quality and often results in better follow-up rates later.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This makes it impossible to determine which campaigns are filling the sales pipeline and having the biggest impact on the bottom line. The faster the follow-up with an SQL, the higher the close rate. .

CPL 87

12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

What's the rate of growth? What's your fan/follower churn rate? Does increasing your frequency affect your follower churn or engagement? By monitoring data around post engagement, sharing, comments, and clickthrough rates, you'll be able to learn whether the way you're communicating with your networks is the best it can be. By watching your competitor’s profiles, you can get a sense of the content, products, and marketing campaigns they’re running.