Churn Rate, Clickthrough and Cost Per Click

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SnapApp

APRIL 4, 2018

Changes to CTAs, design, social proof, forms often have a conversion rate impact. Overall conversion rates are not very meaningful. . Email open and clickthrough rates. Email Clickthrough % (as a grade of topic depth, content format). Cost-per-acquisition (CPA, ideally under target $). Ken Sterling.

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60 Marketing Acronyms Every Industry Pro Should Know

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An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. CTR: Clickthrough Rate.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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