Customer Experience Matrix

MARCH 12, 2010

I’ll be giving a Webinar on March 23 ( register here ) with Neolane about cross channel marketing. Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options. Summary: Marketers face so many choices that just deciding which to explore is a major challenge in itself.

Social Media 120

Social Media Resources Wiki Media 120

Biznology

FEBRUARY 17, 2014

After a while, you’ll have to figure out what is the real difference between your social business platform, and all the communications and collaboration products that preceded it, like your intranet web content management system, your corporate wiki, your SharePoint or Lotus Notes, email and telephones.

Peer-to-peer 80

Peer-to-peer Wiki Wikipedia Business 80

Customer Experience Matrix

MAY 14, 2014

The central platform facilitates coordination of customer treatments across channels, but things like predictive models and decision rules can be provided by third party apps so long as the results are stored in the database and embedded in recommendations that are accessible to other apps. Some sort of self-generating wiki might work.

Rules 120

Rules Work Management Marketing Management API 120

Sprout Social

JUNE 18, 2020

At Sprout, for example, our team created a dedicated Wiki page for the COVID-19 crisis, containing information on office availability, remote work policies and health resources for employees. We also have a central location where employees can submit questions and concerns they have about all things related to COVID-19.

Effectiveness 100

Effectiveness Peer-to-peer Wiki Transparency 100

Buzz Marketing for Technology

JULY 24, 2008

Week 9: Wikis and Rollyo. Read about and explore the world of wikis. Department of Education and Early Childhood Development-Victorian Education Channel. Victorian Education Channel Blogs. A good example of a community wiki in practice. Create your own iGoogle home page. Week 8: Social bookmarking and Library 2.0.

Web 2.0 100

Web 2.0 Wiki RSS Education 100

Sprout Social

OCTOBER 5, 2016

Whether it’s a blog, social media post, Wiki, podcast, video or social image, the content is created by third-party users. But they also look for a better channel for conversations. User-generated content is a source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties.

User-Generated Content 111

User-Generated Content Generation Content Social Networks 111

Hubspot

OCTOBER 28, 2020

And for many marketers, their analytics live in silos, making it difficult to compare data and metrics across channels. Identify the most important metrics you'll use to measure the success of each particular marketing channel and prioritize them by importance. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

Buzz Marketing for Technology

DECEMBER 2, 2008

Take for example - a blog - costs next to nothing, a podcast can cost btw $0 and $2000 on the high end, a video can cost btw $0 and $10,000 - $15,000, a wiki can cost about $6500 a year, a community can cost btw $0 (Ning) up to $100,000 a year for a private branded community. The cost of the technology used for social media is rather low.

Social Media 100

Social Media Ning Allocation Media 100

Hubspot

APRIL 16, 2020

To avoid misalignment, sales and marketing teams often use meetings, presentations, messaging channels, and our corporate Wiki to inform other colleagues of the projects we're working on, as well as our daily processes.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Salesforce Marketing Cloud

FEBRUARY 2, 2023

In Web2, blogs, wikis, and social media like Twitter and YouTube got introduced, giving people more control over the information they created and shared. AI is used in many ways, from spotting patterns in huge piles of unstructured data to powering the autocorrect on your phone. Web3 Web3 is the third iteration of the internet.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Social Media 100

Social Media Communities Wiki Work Management 100

Valasys

AUGUST 14, 2020

User-Generated Content (UGC) is any form of content including images, videos, text, and video that has been posted by users on online platforms such as social media channels and wikis. Create User-Generated Content (UGC). alt – Using User-Generated Content for Marketing).

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Varicent

JANUARY 11, 2018

We've had a Wiki for a long time, and like most we have this problem where the Wiki gets stale over time and doesn't get updated. Are there any tools that you would say are must-haves when it comes to Enablement? From a Sales Enablement standpoint, one tool I've fallen in love with recently is called Guru. It’s great.

Sales Management 75

Sales Management Top of Funnel Marketing & Strategy Wiki 75

Webbiquity

NOVEMBER 2, 2010

Wikis (Wikipedia, hundreds of specific topic-focused wikis). . • Microblogging (Twitter, Jaiku, Identi.ca; Li helpfully notes that “the power of microblogging for a business can be huge, if you add personality into your Twitter stream and not just allow it to be automated.&#

Social Media 100

Social Media Social Marketing Media Planning 100

Outgrow

MAY 28, 2020

For example, making a publicly available wiki that is searchable by topic. Create a channel of communication that ensures existing customers stay engaged with your brand and keep your brand in mind when they need to make a purchase. While support can mean having dedicated, live agents, it doesn’t have to. What you need is consistency.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 52

Adobe Experience Cloud Blog

SEPTEMBER 10, 2013

As a CIO, I work with marketing to empower employees, helping them leverage these channels while ensuring compliance and security. Social as a Thoughtful Business Channel. Here at Marketo, we have incorporated social media into our day-to-day practices and are using it as a critical channel for multiple functions within our business.

Social Media 48

Social Media Media Work Management Marketing Management 48

Moz

JULY 25, 2019

Next, as you develop new capabilities and processes and offerings together, you're going to document those processes in a shared, living wiki, because those processes are going to continue to change. So a lot of times we'll collect all our data for reporting from all our different channels. Document new products & processes.

Organization 54

Organization Tips Paid Search Agency Cross-Selling 54

Convince & Convert

APRIL 15, 2016

Get referenced in other Wiki pages. Out of all the social media channels, Google+ has the most impact on Google Knowledge Graph. To get listed your page on Wikipedia, follow these tips: Get mentioned in third party sources like newspapers and magazines. It’s important to have multiple users contribute to the page.

Google 117

Google Wikipedia Content Wiki 117

Biznology

DECEMBER 15, 2011

” Over the last few years, many in the social media space have been on a quest to find the perfect ROI model for blogs, micro-blogs, wikis, social networking, social bookmarking and other animals in the ever growing Social Business zoo. They were looking for the perfect Pepsi, and they should have been looking for the perfect Pepsi s.”

Lead Ranking 80

Lead Ranking Social Media ROI Media 80

Hubspot

APRIL 24, 2018

But depending on the purpose your video is serving -- and the content channel to which you're distributing it -- you may find that these options aren't packed with enough features. These apps are the best for sitting down at your computer and editing amazing video content for your YouTube channel. Best Video Editing Software.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

Paul Gillin

JANUARY 17, 2012

3M engineers have adopted a microblogging platform called Socialcast behind the firewall to tie together 800 members across 30 channels. A wiki devoted to the project proved to be just the ticket, however. “It’s Internet-based tools have been embraced across the company to compensate for the loss of physical proximity.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Biznology

AUGUST 9, 2012

Acknowledging the diverse mix of the communication preferences in the workforce means letting people interact in the way they feel most comfortable with: via email, SharePoint, Instant Messaging, voice, video, microblogging, face-to-face, wikis, blogs, or whatever rocks their boat.

Business 80

Business Wiki Enterprise Management Advertising Mediums 80

Buzz Marketing for Technology

JUNE 27, 2008

tools and services (blogs, wikis, chats, shared workspaces) which form the basis of the PLE concept would be an inevitable component of education in the future, given that students will arrive at college or university with considerable experience of these tools through their use of MySpace , Bebo and other social networking sites.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Biznology

JULY 12, 2012

Emails and meetings are good for peer-to-peer communications or quick back-and-forth interactions, but they are poor channels when it comes to searchability, re-use and organic dissemination of information.

Peer-to-peer 80

Peer-to-peer Wiki Cable Lock-In 80

Buzz Marketing for Technology

JUNE 27, 2008

My YouTube Channel. Collaborate on a wiki. The views represented in this blog are not necessarily those of the Wellesley Public Schools. I believe in the power of educational technology to help students and teachers succeed in the 21st century. View my complete profile. More places to find me Online. Me on Twitter. Me on Diigo.

Education 100

Education Screencast Ning Web 2.0 100

Hubspot

APRIL 8, 2015

Pro Tip from @lvanmullem : You can create one channel for every client, and invite only the people on that project to be on that channel.). 25) GitHub Wiki. Savvy inbound marketing companies use GitHub Wiki for employee onboarding by organizing helpful resources for new employees. 20) HipChat. 21) Flowdock. 22) Sqwiggle.

Work Management 28

Work Management Organization Tools Wiki 28

Chris Koch

NOVEMBER 24, 2009

IBM and SAP put their draft guidelines on wikis, where employees were invited to make comments and suggestions. Provide a channel for questions. But don’t provide them with a blank slate. Develop a draft that corporate and legal are comfortable with to make sure all the bases are covered. obey your local laws, behave ethically, etc.)

Social Media 100

Social Media Media Guidelines B2B 100

Hubspot

MAY 7, 2020

As open rates continue to remain strong, companies of all sizes are really leaning into email as a channel to effectively connect with customers. Build workflows that ensure the right information is reaching your sales team and that they can easily access it, whether it's through a project management platform, team wiki, etc.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Hubspot

FEBRUARY 19, 2020

With all the different communication channels we use every day at work, it's easy to miss their nuances. Nonetheless, choosing the right channel for the message is a great way to boost productivity and reduce the frustrations of working with others. Communicating Via Shared Documents and Wiki Pages. For example: "Running late.

Advertising Channels 88

Advertising Channels Lock-In Wiki Broadcasting 88

Content Standard

NOVEMBER 17, 2015

Ask them to lead the creation and distribution of these assets: Upload them to your internal Wiki page; send them to writers as you assign their next story; promote them on your social media channels; write a blog post about them, and find ways to repurpose the material for maximum amplification.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Content Standard

NOVEMBER 17, 2015

Ask them to lead the creation and distribution of these assets: Upload them to your internal Wiki page; send them to writers as you assign their next story; promote them on your social media channels; write a blog post about them, and find ways to repurpose the material for maximum amplification.

Resources 40

Resources Storytelling Wiki Paid Search Agency 40

Webbiquity

MAY 10, 2011

Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence. This doesn’t directly lead to ROI, but when readers share your content, they are enhancing your reputation by implicitly giving your their endorsements. These can be things like lists (e.g.,

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Content Standard

SEPTEMBER 14, 2017

Peppered throughout Joe’s channel are other fun moments, thoughts on raising a family, and insights into how to approach insurance. A living resource like an internal wiki page or a stylesheet that you update regularly is a great resource that requires minimal maintenance and can keep agents aligned with your company’s ideals.

Paid Search Agency 42

Paid Search Agency Personalization Companies Brand Identity 42

MLT Creative

NOVEMBER 23, 2010

Alterian (previously Techrigy) With multiple levels of coverage, including blogs, message boards, wikis, video, classifieds and more, Alterian allows you to choose which level you want to use. Alterian also has a social media publisher, so it can get your content to various social media channels. relevance?). primary elections.

Social Media 40

Social Media Tools Media Wiki 40

Buzz Marketing for Technology

JUNE 27, 2008

technologies (including blogs, wikis, and prediction markets), approaches, and initiatives. We can see what people are doing, through their blogs, the knowledge they put onto wikis, via source code check-ins or online to do lists showing marching progress towards a goal. Busy : Immediate response to email required. s sticky points.

Wiki 100

Wiki Enterprise Management Work Management Web 2.0 100

Outgrow

SEPTEMBER 8, 2022

Effective lead generation channels other than SEO to invest in. Now, there are wiki admins on Upwork, that are looking for this kind of thing. We had some amazing insightful conversations with Pierre and here’s what we discussed about – . Lessons learned from 24 years as CEO. Guidelines for managing your Online Reputation.

Wikipedia 98

Wikipedia SEO Work Management Marketing Management 98

Hubspot

OCTOBER 16, 2019

Our tip from HubSpot is to have a main communication channel where communication is stored and disseminated. For example, HubSpot has an internal Wiki (see screenshot below), where our employees, who span seven countries, can communicate. Image source: HubSpot.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95