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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube. The song quickly went viral and received over 17 million views in the first year. “Word of mouth” marketing is key for creating community and virality.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Their launch campaign?

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

SEO and SEM, data analytics, cross-channel consistency and user experience. Every business engaging in cross-channel messaging faces the challenge of keeping branding and messaging consistent between channels. However, it can be difficult to do so when different channels have different best practices and requirements. [It]

Trends 123
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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product.

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How to Run a Successful Grassroots Marketing Campaign [+ Examples]

Hubspot

Grassroots marketing is similar to viral marketing because the goal is to create content that your audience wants to share. It might seem like grassroots marketing is about creating viral content, however, no grassroots campaign started that way. The goal is to attain national attention by sheer shareability and word of mouth.

Examples 101
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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.