Parse.ly

JULY 25, 2023

In the lightning-paced world of digital media, viral content can be a game-changer. But creating viral content is not merely an exercise in luck. The science of viral content Viral content has certain characteristics—it strikes an emotional chord, screams hyper-relevancy to an audience, and often carries elements of novelty or whimsy.

Viral Marketing 52

Viral Marketing Analytics Content Eye-Tracking 52

Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 138

Viral Marketing Social Media Video Marketing Social Marketing 138

Sprout Social

MAY 9, 2022

Another popular TikTok idea revolves around trying viral recipes. With so many food content creators on TikTok, a recipe or food hack will go viral on the platform and it seems like everyone on and off the app is trying it. There have been many in the past, from the viral baked feta pasta to tortilla folding hacks.

Video Marketing 117

Video Marketing Viral Marketing Allocation Trends 117

Sprout Social

OCTOBER 10, 2023

This collaboration stars Ben Affleck, Dunkin’s official spokesperson, and Ice Spice, a rapper known for her several viral hits like, “Munch,” which is also the name of her fans and a play on words for the campaign. The nostalgic star went viral after his “Message From Steve ” video, celebrating the 25th anniversary of Blue’s Clues.

Examples 124

Examples Campaigns Advertising Agencies Burn Rate 124

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. They’ve gone viral for shifting email culture , meeting culture , and honesty in the workplace.

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78

Bannerflow

JANUARY 19, 2024

Introduction In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands.

Viral Marketing 52

Viral Marketing Advertising Channels Generation Brand Identity 52

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. And that spans across multiple marketing channels and campaigns. But one thing that B2B brands can capitalize on is influence.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Pinterest does not penalize you for going off channel, as is the case with all of the other social media channels, so you are encouraging the audience to go to your website. Plus, it’s not just for women anymore.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Contently

MARCH 2, 2023

But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. At least for now, Beyonce or Harry Styles won’t help you go viral. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide.

Relevance 152

Relevance Brand Identity Branding Verticals 152

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? How to create a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Going viral almost instantly, this ensured anyone who hadn’t watched the game also knew of the announcement. Brands leveraged the record-breaking viewership (123.7

Digital Asset Management 118

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 118

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Forget about the hefty fine associated with newspaper ads and TV commercials – digital marketing allows you to create one piece of high quality content and deliver it across several channels, maximizing your ROI.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. Cheyanne uses an internal messaging channel to source participants.

Social Media 109

Social Media Media Business Viral Marketing 109

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Oktopost

DECEMBER 1, 2022

Many organizations are shifting their social strategies across different networks to focus on becoming “professional trolls” in order to gain momentum and even go viral. A tactic based on being fiery and quick-witted, corporate trolling has been a way for brands to attract attention in the new post-Wendy’s era.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Having a social presence is a top priority.

Social Media 115

Social Media Social Marketing Paid Search Agency Media 115

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The brand trip also coincided with a 614% increase in engagements across social channels, compared to the previous 30-day period.

Brand Identity 107

Brand Identity Branding Communities Viral Marketing 107

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Not all social channels tell you both reach and impressions. Use social media management tools to track audience growth across channels. Ahrefs, SEMrush, etc.)

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Martech Advisor

APRIL 3, 2020

One thing to realize is that digital marketing becomes THE ONLY channel in the next few months, and THE MAIN channel forever. While memes and political news are viral like the flu, B2B content behaves like a miserable fungus, with virality close to zero. Why is spreading ideas so hard, and can it become more effective?

Enterprise Management 143

Enterprise Management Work Management B2B Marketing Marketing & Strategy 143

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. Knowing what your audience likes 2.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

Sprout Social

FEBRUARY 15, 2023

If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. How to create a YouTube channel in 5 steps Whether you need the 101-level breakdown, or just a refresher, feel free to go straight to whichever section you need most. Then, select Create a channel from the drop-down.

Youtube 85

Youtube Advertising Channels Brand Identity Branding 85

ConvertKit

OCTOBER 30, 2020

Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Buffer

APRIL 13, 2023

At many companies, it has to be someone senior who is posting to those channels. Extract insights and learnings from each social channel and from your time engaging with our community, use these insights to inform our social strategy. What do social media managers do? Social media management is naturally a pretty broad role.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Keeping the freedom to test things on new social channels and figuring out which formula works for you. Episode Summary. But where do B2B marketers fit in? Meet Haily.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. This article navigates beyond viral moments, delving into comprehensive strategies for building a lasting presence on the platform. Why is YouTube so Successful? This approach fosters steady growth and sustainability.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Optinmonster

FEBRUARY 11, 2024

Develop a Mobile App If applicable, developing a mobile app can open new channels for growth, improve customer engagement, and provide valuable data on user behavior and preferences. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Leveraging social proof.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech Advisor

JANUARY 3, 2020

With the massive success of his business using social media channels, Gary went on to start a social-media-focused digital agency. Video still persists to be the king of content, which makes YouTube a critical channel for social media marketing. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Envy

AUGUST 2, 2022

You never know, a 15 second TikTok challenge in your office could make you go viral! Take this viral video from Canva. TikTok is not the same as other social channels where you can post a few times a week and you’re done. Our Favorite B2B TikTok Channels. You can then use these videos on your own channel.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. Here are how these four small businesses are doing exactly that.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Oktopost

FEBRUARY 26, 2024

Likes and Shares: Reflects the popularity and virality of content among consumers. Cross-channel analytics Another important analytics feature is the ability to see all your social data from your corporate profile and employee advocacy in one place.

Social Media 62

Social Media Top of Funnel Media Allocation 62