Sprout Social

MARCH 15, 2024

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. Consider that many YouTube influencers’ level of engagement dwarfs that of traditional ad channels. The platform’s largest creators drive millions of views in a matter of days.

Youtube 105

Youtube Viral Marketing Peer-to-peer Impressions 105

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Click here to take the survey Why we care. Get MarTech!

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. Is your YouTube engagement where you want it to be?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Martech

APRIL 16, 2024

Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Although relatively small compared to other channels, digital audio saw the highest growth of any channel — 18.9% Longer view. internet advertising reached a record $225 billion in 2023, a 7.3-percent Social rebound.

Advertisements 100

Advertisements Advertising Paid Search Agency Privacy 100

Martech

APRIL 5, 2024

RMNs have that data too, but only within their specific stores and owned channels. Chase reaches across brands, merchants and shopping verticals, providing a comprehensive view of purchase behavior; this strengthens the degree of personalization, helping brands deliver offers that stoke consumer interests.” Non-retail media platform.

Advertising Agencies 107

Advertising Agencies Media Verticals Paid Search Agency 107

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. CTV and Data Tracking: A New Dimension One of the unique aspects of CTV advertising is its ability to track data in a manner distinct from traditional digital channels.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Martech

OCTOBER 12, 2023

Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. Some models give CTV credit for performance driven by other marketing channels; others don’t give CTV enough credit. The key is finding the right CTV attribution model for your goals.

Advertising Agencies 120

Advertising Agencies Emarketing Validation Touchpoints 120

Martech

APRIL 23, 2024

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. And building a trusted data foundation is the first step in executing on that vision.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

OCTOBER 11, 2023

Learn how every click, keyword and channel alignment is a step closer to conquering your customers’ loyalty. Learn more by registering and attending “Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies,” presented by Cordial. Click here to view more MarTech webinars.

Loyalty 102

Loyalty Webinar Metrics Advertising Channels Intent Signal 102

Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. Here are the top 20 most subscribed YouTube channels in the Philippines for 2024 to help you choose the best one for your brand and reach the right audiences. With a whopping 27.3

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Martech

NOVEMBER 16, 2023

But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. Register and attend “Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel,” presented by MNTN.

Advertising Channels 95

Advertising Channels B2B Marketing Ads B2B 95

Martech

DECEMBER 15, 2023

View purchased products on the contact or company record (beta) Eliminate the need for opening all associated deals, scrolling through all the line items and noting in an outside tool which products your customers purchased by using the new Product History card in the middle panel of the contact or company record.

Top of Funnel 108

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 108

Valasys

APRIL 22, 2024

This shift has opened new doors for advertisers to reach audiences who are otherwise difficult to engage through traditional media channels. Why Your Business Needs to Embrace TV Streaming Platforms Today, consumers are rapidly shifting away from traditional TV viewing habits.

Television marketing 40

Television marketing Business Click Rate Customer Satisfaction 40

Sprout Social

FEBRUARY 8, 2024

Use reporting tools in your help desk software to get a clear view of recurring issues, along with those that may not happen as often but take up a significant amount of bandwidth when they do. Social customer service tiers are a key tool for businesses looking to surprise and delight customers on the channel.

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Content Standard

APRIL 22, 2024

With the fragmentation of channels and the shift towards a cookie-less world, marketers need to adapt their strategies to reach and create bonding experiences with their audiences, across a wide range of digital touchpoints. That said, marketers shouldn’t just view historical data.

CMO 79

CMO Brand Identity Branding Storytelling 79

Sprout Social

JULY 7, 2022

In this post, we’ll cover what YouTube Creator Studio is, how to access it, and how to use its various features to grow your channel. It’s where brands and creators can go to track video performance , understand audience behavior, and monitor channel growth. View channel dashboard. What is YouTube Creator Studio?

Youtube 115

Youtube Copyright Paid Search Agency Work Management 115

Scoop.it

APRIL 13, 2023

Long story short: If you don’t have a YouTube channel or don’t create videos to engage your audience, it’s high time to start. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Map the topics other thought leaders in your space are discussing, and learn their point of view. Include the formats and channels they use and pinpoint any gaps you can fill.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Knowing your audience will also help you determine which social channels to focus on. Define the metrics How do you know what success looks like?

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Heinz Marketing

FEBRUARY 6, 2024

Unified Strategy : Proper marketing orchestration ensures that all marketing channels and activities are aligned with the overall business strategy. Coordination within the orchestration process keeps content calendars synchronized, preventing conflicting messages and maintaining a cohesive narrative throughout various marketing channels.

Planning 84

Planning Work Management Top of Funnel Marketing Management 84

Martech

OCTOBER 11, 2023

As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. When those retailer channels are available, marketers are more likely to try them out. Marketers see two main challenges to further growth in RMNs.

Planning 115

Planning Marketing Plans Spending Network Marketing 115

Martech

SEPTEMBER 8, 2023

Typeface has partnered with GrowthLoop and Google Cloud to create an integrated solution that uses generative AI to help marketers create personalized content across multiple channels. The predictive feature identifies preferred channels, predicts buying habits and recommends products.

Amazon 113

Amazon Ideal Customer Profiles User-Generated Content Outreach 113

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. These are channels (acquisition) What they do when they visit? Traffic for your website can come from many different channels and developing them helps drive more of the right visitors to your site. What action are they taking?

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

OCTOBER 4, 2023

Diversifying channels allows your brand to integrate into the customer’s lifestyle seamlessly. Multichannel relies on multiple sales channels with independent strategies and often isolated data. No matter which channel the customer is using, they receive the same personalized message.

Loyalty 105

Loyalty Touchpoints Mobile Marketing Interactive Marketing 105

Martech

MAY 25, 2023

Ideas like: There’s value in having a holistic view of the customer. The more channels for data collection the better. The cost of integrating data across channels rises exponentially as channels are added (on average, marketers use nine channels, but some use as many as 20). This is easily visualized.

Gartner 89

Gartner Lead Ranking CMO Conference 89

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Content Marketing Institute

OCTOBER 12, 2023

1 video on its YouTube channel which had 15 years of views. Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 Discover the four lessons it teaches to manifest better video marketing.

Storytelling 96

Storytelling Video Marketing Youtube Advertising Channels 96

Salesforce Marketing Cloud

JANUARY 3, 2024

There are many types of sales pitches, and they vary based on the steps of your sales process and channels used. It’s likely that you’ll have to lean on more than one channel or pitch technique to close a deal, so it’s important to think about what these touchpoints might look like. Don’t make it all about you.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Performance : interest in watching the video, view duration, satisfaction. 2012: Watch time. Suggested Videos.

Youtube 123

Youtube Lead Ranking Lead Scoring Ad Frequency 123

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. Get MarTech! In your inbox.

SMS 106

SMS Bundling Terms and Conditions Opt-out 106

Martech

APRIL 5, 2024

Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely. Once you have a holistic view of your martech stack and how it can help optimize processes, it is time to match these processes and the features offered in the stack. Can it cover all channels of customer communication?

Peer-to-peer 93

Peer-to-peer Paid Search Agency SMS Gartner 93

Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. But at the same time, this channel was inaccessible for many brands — advertising costs were high and determining when (and even if) an ad would run was difficult, if not outright impossible.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Television marketing 94

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. Anything you can do to optimize your channel performance is a plus. Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. Want to know which of your videos are binge-worthy?

Youtube 142

Youtube Analytics Video Marketing Optimization 142

ScanmarQED

FEBRUARY 27, 2024

Let’s look at each of them in turn: Walled Gardens Walled Gardens, or ecosystems, like Meta, control access to data and interactions within their boundaries and have caused a significant challenge to MTA, making it virtually impossible for marketers to track and attribute conversions across channels. after seeing the ad.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Sprout Social

NOVEMBER 9, 2021

This is especially true for branded channels. In this guide, we’ll highlight how to get more YouTube subscribers and inspiration for brand channels starting from scratch. The more subscribers you have, the more views you’re likely to score on any given video. Why do your subscribers on YouTube matter, anyway?

Youtube 138

Youtube Tips Tools Social Media 138