Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. Along with sponsored videos, @ChrissaSparkles created content at Joybird’s showroom. Their engagement rate went up 20%, allowing them to exceed their 2022 goal.

Examples 123

Examples Campaigns Advertising Agencies Burn Rate 123

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. We’ve included an example for each TikTok video idea so you can see it in action and find inspiration for your own TikTok feed. Give short tutorials.

Video Marketing 116

Video Marketing Viral Marketing Allocation Trends 116

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 106

Brand Identity Branding Communities Viral Marketing 106

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 108

Social Media Media Business Viral Marketing 108

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. SEO and SEM, data analytics, cross-channel consistency and user experience. Video marketing (yes, again and still!) What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Get 10 tips for creating more engaging videos.

Social Media 104

Social Media Video Marketing Media Tips 104

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. And that spans across multiple marketing channels and campaigns. Influence is more than just a noun or verb.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). You can easily access the finished, subtitled videos and publish them.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

FEBRUARY 13, 2024

Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends. Going viral almost instantly, this ensured anyone who hadn’t watched the game also knew of the announcement. Brands leveraged the record-breaking viewership (123.7

Digital Asset Management 119

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 119

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Having a social presence is a top priority.

Social Media 114

Social Media Social Marketing Paid Search Agency Media 114

Sprout Social

FEBRUARY 15, 2023

With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. If you’ve been wondering how to start a YouTube channel but haven’t jumped in yet, this is your sign to get started. Create a new YouTube channel Head over to YouTube’s homepage.

Youtube 83

Youtube Advertising Channels Brand Identity Branding 83

Spiralytics

FEBRUARY 26, 2023

Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important. Jump ahead.

Youtube 145

Youtube Promotion Spending Video Marketing 145

SocialPilot

FEBRUARY 26, 2024

As more and more people are posting, there is a need for a clever assistant to make sure only the content that matters goes viral. According to the LinkedIn algorithm 2023 updates, it is a platform where people come looking for knowledge and updates rather than virality. Hence aligning the platform more closely with its niche audience.

Linkedin 86

Linkedin Tips Lead Scoring Lead Ranking 86

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 149

Social Media Video Marketing Media Eye-Tracking 149

Envy

AUGUST 2, 2022

Cute animal videos? Many businesses even take part in TikTok challenges that can massively boost your reach and get your videos in front of even more people. You never know, a 15 second TikTok challenge in your office could make you go viral! Take this viral video from Canva. Dance challenges?

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

Sprout Social

OCTOBER 16, 2023

Use competitive intelligence from your social channels to learn how indirect competitors currently target the consumers you’re trying to reach. You can see popular colloquial terms and phrases like, “Bobby Jack, for baddies only,” across their website and social channels. AARP’s TikTok account has a dedicated Gen X following.

Brand Identity 111

Brand Identity Branding Marketing AI Social Media 111

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Specializing in video marketing, Haily has earned Biteable’s TikTok over 50 million views and shares across the world. Episode Summary. But where do B2B marketers fit in? Meet Haily.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. This article navigates beyond viral moments, delving into comprehensive strategies for building a lasting presence on the platform. Experiment with different video formats to keep your content fresh and engaging.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Atomic Reach

JULY 11, 2023

The TikTok algorithm creates viral moments using a different methodology than other social networks. We've analyzed over five billion data points to pinpoint what goes into making TikTok viral moments. We'll distill three key ingredients that go into achieving viral results on TikTok. The first user liked videos 1 through 4.

Marketing AI 52

Marketing AI Viral Marketing API Advertising Benchmark 52

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. And then, some videos have like 1,000s of views, and we didn't realize it.”

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Buffer

APRIL 13, 2023

At many companies, it has to be someone senior who is posting to those channels. This includes creating written content, graphics, and videos ranging from several seconds to several minutes. Everyone loves viral videos, but it’s not a sustainable metric — experienced SMMs understand this.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

Multi-Channel 130

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 130

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. It’s a known fact that 30% of short-form video content is watched 81% of the way through. Let’s take an example of a fashion content creator whose channel consists mostly of product hauls or movies.

Social Media 87

Social Media Ideal Customer Profiles Work Management Interactive Marketing 87

Buffer

APRIL 3, 2023

The short-form video app has become one of the most widely-used social media platforms and is credited with impacting trends and cultural shifts. TikTok is a beloved platform by creators and users because anyone can go viral and build an audience without tons of initial followers, unlike other social networks.

Social Media 98

Social Media Social Networks Network Marketing Marketing & Strategy 98

ClearVoice

MAY 4, 2021

Much like a health pandemic, a social epidemic is a marketing strategy that relies on the power of virality. When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Going viral is great for your client, right? How to create a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Are you ready? Let’s begin!

Paid Content 95

Paid Content Paid Search Agency Social Media Social Marketing 95

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Now any new video less than 15 minutes in length will be shared as a Reel. The first of those changes highlights Facebook’s commitment to growing short form video content.

Social Media 106

Social Media Rules Media Viral Marketing 106

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

FEBRUARY 22, 2022

In fact, you’ve probably already been creating this type of short-form video content on other platforms. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ). What are YouTube Shorts? Win-win, right?

Youtube 132

Youtube Verticals Video Marketing Mobile Marketing 132

SocialPilot

JANUARY 21, 2024

Brand Visibility and Awareness Social media channels are your digital billboards, offering your hotel a golden opportunity to flaunt its brand brilliance to an audience far surpassing the reach of traditional marketing channels. The Power of Videos Step aside, static images; make way for dynamic videos!

Social Media 95

Social Media Social Marketing Marketing & Strategy Marketing Strategy 95

Bannerflow

MAY 12, 2023

In today’s digital landscape, there’s no denying that TikTok reigns supreme as the ultimate channel for companies and brands. Captivate from the Onset Just like other social media platforms, the initial seconds of your video hold tremendous significance. surge in engagement compared to videos that begin on a neutral note.

Viral Marketing 52

Viral Marketing Curation Trends Communities 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. They no longer expect accidental virality by hiring an influencer. Not all social channels tell you both reach and impressions. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96