Webbiquity

SEPTEMBER 22, 2020

The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs. However, channels that still work well include webinars and online events (if compelling and well done), display ads, and “content syndication via email.”

Enterprise Management 254

Enterprise Management Work Management Purchase Marketing Management 254

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. AI-powered chatbots and virtual assistants enhance communication channels, providing instant responses to queries and streamlining the customer journey.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. This can include recommendations for next-best-channel, next-best-content and next-best-offer. Get MarTech! In your inbox.

Marketing Automation Services 120

Marketing Automation Services Marketing AI Marketing Automation Automation 120

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Why are channel partners leaving so much money on the table? For some, it may be the hassle of navigating an onerous MDF approval process.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

APRIL 12, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see much more innovation in this arena in the coming years.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. In fact, 70% of marketing technology buyers look for content on vendor websites. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

The Point

JUNE 24, 2022

The TrustRadius report focuses primarily on how technology vendors should adapt their selling process to these new buying habits, but it’s also worth considering some of the key findings and their implication for the demand marketer. Key Finding 1: Buyers have all but replaced vendor-provided content.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Martech

JANUARY 24, 2024

The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using self-service support channels. Why we care.

Enterprise Management 106

Enterprise Management Marketing Management Vendors Knowledge Base 106

Martech

DECEMBER 19, 2023

Project management tools from several vendors can be used to track progress, assign work and send notifications. Many also include the functionality to engage with the list members via email or to create campaigns that are running on other channels (like paid ads) and connect to data sources to import data from those channels.

Work Management 78

Work Management Marketing Management Marketing Automation Services Budget Programs 78

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The persistent pain points include: Inconsistent product or service information across channels (45%). Get MarTech! In your inbox.

Vendors 116

Vendors B2B Fulfillment eCommerce 116

Biznology

DECEMBER 15, 2021

Vendor consolidation. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. But the complexity keeps expanding, with customer journeys, martech and media channels growing seemingly every day.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Based on our discussions with vendors, we expect to see more innovation in this arena in the coming years.

Marketing AI 91

Marketing AI Enterprise Management Features Marketing Management 91

Martech

JANUARY 25, 2024

AI Decisioning will recommend next-best-actions relating to products, offers, best channels, etc. CXAI Content, through a new partnership with genAI content creation platform Typeface, will support the creation of custom, on-brand content for activation across any channel. Looking to take control of your data?

Marketing AI 98

Marketing AI Copywriting Vendors User-Generated Content 98

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel. Predictive analytics.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Efficiency across channels. More M&A.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Martech

APRIL 21, 2023

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Marketing automation platforms (MAPs) help automate activities across various marketing channels. Get MarTech!

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Martech

JANUARY 19, 2024

Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. Email is one channel, not the sole channel. Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Martech

FEBRUARY 1, 2024

This all adds up to a more efficient, effective way of reaching out to prospects and customers through a real-life channel. Using data to deliver personalized offline gifts and messages potentially helps businesses rise above the noise of digital channels. Other players in the space include Reachdesk and Postal. Get MarTech!

Fulfillment 93

Fulfillment Ideal Customer Profiles Distribution Vendors 93

Heinz Marketing

OCTOBER 19, 2023

Negotiate with Your Vendors and Tool Providers This one can feel uncomfortable, but it’s worth a shot. Reach out to your vendors and negotiate your current contracts. Many times your vendors would rather work with you than lose your business altogether. And the economy is likely affecting them as well. It’s a no-win situation.

Enterprise Management 98

Enterprise Management Marketing Budget Budget Programs Work Management 98

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools.

Marketing AI 121

Marketing AI Work Management Marketing Management Examples 121

Biznology

SEPTEMBER 18, 2017

Now imagine having an invisible 2-way channel inside everything that is done online. When countless products and services become connected, personal customer-vendor relationships will be added. Always-on relationships will embed a private, invisible 2-way channel inside of products and services. It comes from yesterday’s world.

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. clicks and content views)?

Account Based Marketing 108

Account Based Marketing Marketing Automation Services Marketing Management Vendors 108

Martech

OCTOBER 17, 2023

B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. With Data Guardian, Integrate seeks to set some basic standards for ensuring that lead data is compliant and protected; in effect, challenging other vendors to do the same. Why we care.

Privacy 112

Privacy Intent Signal Lead Scoring Lead Ranking 112

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 127

Vendors Lead Ranking Advertising Agencies Touchpoints 127

Binary Demand

FEBRUARY 23, 2024

67% of the buyer journey happens on digital channels. 32% note that targeted ads positively influence their view of vendors. This involves determining the optimal marketing channels for investment, allocating the budget smartly, identifying where each channel engages prospects in the funnel, and orchestrating channel synergies.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Bionic

JULY 27, 2023

It supports: All the media planning and media buying tasks from the initial media brief to the final vendor bill reconciliation and everything in between. Every media channel: digital, TV, radio, print, OOH, and all other media channels. Every vendor. For details, see Bionic Capabilities. Every currency.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms? Proprietary identity graph.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

Martech

JULY 12, 2023

The retail partner also has results from campaigns across different social media channels. And since the partners now have access to campaign results data, they can find out if the same person is being targeted across multiple channels and decide if they want to minimize that overlap.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Advertising Agencies 90

Martech

SEPTEMBER 20, 2023

In what Channel99 says is a first for B2B marketing, performance and marketing attribution will be tracked across a wide range of channels using pixels. This should benefit not only B2B marketers but also the vendors they rely on. ” Verification pixel technology.

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

Martech

MAY 22, 2023

Ask your vendors for their visions Pull your vendors into conversations about their plans for this technology. I am interested in knowing what my vendors are planning. Another option: If your vendors have customer advisory boards, ask them if you could join. Email delivers the highest ROI of all your marketing channels.

Marketing AI 106

Marketing AI RFP Vendors Planning 106

Martech

APRIL 5, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Enhanced cross-channel attribution and campaign tracking. Why are these platforms important?

Mobile Advertising 96

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 96

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92