Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

Viral Marketing 139

Viral Marketing Social Media Video Marketing Social Marketing 139

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? lucyedwardsblind.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Navigate the Channel

JANUARY 8, 2024

In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. SEO and SEM, data analytics, cross-channel consistency and user experience. However, it can be difficult to do so when different channels have different best practices and requirements.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. With the massive success of his business using social media channels, Gary went on to start a social-media-focused digital agency.

Social Media 135

Social Media Social Marketing Media Planning 135

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? They would instantly cover your screen, screaming “Subscribe to my channel!” Even though those omnipresent bubble CTAs could get on your nerves, YouTube decided not to get rid of them entirely. Subscribe to Channel CTA.

Youtube 73

Youtube Advertising Channels Lead Scoring Lead Ranking 73

Webbiquity

JUNE 1, 2021

Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). This means if your audience is primarily on LinkedIn, go for text posts.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

MARCH 16, 2022

You want your time and effort to go toward content that is effective for your channels and your brand. Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ?

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. billion active social media users. Today, social media is not just a fad but a viable digital marketing channel. billion Internet users in the world. Typically, a social media user engages with an average of 6.7 There are about 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. And don’t forget about social listening.

Social Media 100

Social Media Features Media Curation 100

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. The brand trip also coincided with a 614% increase in engagements across social channels, compared to the previous 30-day period.

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

OCTOBER 6, 2021

One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. Having a social presence is a top priority.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. This information can be used to create targeted marketing campaigns across various social media channels.

Social Media 84

Social Media Work Management Marketing Management Service 84

Outgrow

NOVEMBER 30, 2022

Video marketing is the process of planning, creating, and promoting videos that aim to educate and attract users and market your products. This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. . Sephora (User Generated). What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Tomorrow People

OCTOBER 24, 2017

Young and rapidly growing sportswear brand Under Armour has built a fitness community of 165 million users, by cleverly pursuing a strategy of acquiring different fitness apps and technology platforms. Using this data, the site is configured to suit that individual user and serves up personalised content. What you can learn from them.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Sprout Social

DECEMBER 4, 2018

They’re just different communication channels, right? Get a viral head start from your most loyal fans. Get a viral head start from your most loyal fans. Especially if it helps us get more viral reach. Ideally, you’ll have multiple channels through which your audience can connect with your brand.

Email Marketing 94

Email Marketing Social Marketing Marketing & Strategy Marketing Strategy 94

Optinmonster

MAY 27, 2020

Being both free and user-friendly, social media has emerged to be one of the go-to channels for affiliate marketing. And brands are able to reach targeted audiences using unique, user-centric promotions. As a result, the users on each platform are made up of different demographics. And everyone is on Facebook.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Navigate the Channel

JUNE 19, 2023

Feeling baffled about how to generate new content (remember the early days when we thought creator’s block was a myth?) Discover effective strategies for generating engaging social media posts. And don’t forget user-generated content (UGC) , even in the B2B space. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! And even under threat of a potential (but unlikely ) ban, 75% of US brands are planning to increase their spend on the channel in the coming year.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Starting with your audience: Does vlogging align with your user persona? Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Exciting stuff.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Social Media 140

Social Media Generation Media Lead Ranking 140

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. But why stop there?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? Is Guest Posting Part Of Demand Or Lead Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Onalytica B2B

NOVEMBER 12, 2018

Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. Social Media Channels.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Martech

JUNE 13, 2022

It’s essential for understanding how your marketing is performing and how much each channel is contributing. Attributing success to any initiative or channel is often difficult due to the complexity of customer journeys and the ever-changing landscape of digital media and data privacy. But it’s complicated…to say the least.

Marketing Attribution 109

Marketing Attribution Touchpoints Dwell Privacy 109

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Convert

APRIL 7, 2021

In March and April of 2020, 34% of all internet users were gaming or social live streamers. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Video proved a strong case as a revenue generator in 2020. Optimizing YouTube Videos to Go Viral During the Holidays.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Valasys

MAY 20, 2020

LinkedIn engineers have been rapidly experimenting with several machine learning models incorporating dwell time which establishes that dwell time can boost the number of engaging feeds for individual users, based on their areas of interest and what they consider to be more relevant. . An Overview of LinkedIn Ranks Feed Content.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52

Stevens & Tate

MAY 9, 2023

It can draw millions of viewers across digital channels and traditional TV platforms. Consider promoting your Super Bowl teaser across various social media channels. And while everyone knows that humor is critical to a successful viral marketing campaign , most marketers are yet to leverage this low-hanging fruit.

Creativity 64

Creativity Video Marketing Campaigns Advertising Agencies 64