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Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. The company combines the mini-video format of YouTube with the ethos of the Home Shopping Network to offer women snack-sized personal shopping videos based on occasion. Type of Content : You Tube Channel.

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Top 21 YouTube Channels You Cannot Miss Out On!

Outgrow

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Want to learn their YouTube marketing tricks?

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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content.

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Best YouTube Marketing Agency: Top 5 Choices for 2022

Single Grain

Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience. What’s more, around 70% of people admit to having bought a product after seeing it on YouTube.

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9 YouTube Channel Ideas to Help You Choose Your Own

Hubspot

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas. When you’re in the midst of a two hour YouTube binge fest, you can probably blame the endless amount of funny videos that flood the platform.

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Build your brand (for free)

Biznology

Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). So worthwhile, even if there are only 50 or so attendees, there are generally hundreds of registrants; and, if you do a lot of webinars, those numbers add up, especially if you work those lists through your sales channels. Do YouTube (for free).

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Here's Why People Click Out of YouTube Videos [New Data]

Hubspot

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands.

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The Beginner’s Guide to YouTube for B2B Marketing

Zoominfo

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after Google and Facebook. 400 hours of video are uploaded to YouTube every minute. But can B2B marketers use YouTube to the same effect?

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The Complete Guide to YouTube Marketing in 2020

Hootsuite

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Source: YouTube.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. YouTube

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Reaching Consumers on YouTube: Where to Begin

Digilant

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google.

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Reaching Consumers on YouTube: Where to Begin

Digilant

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google.

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YouTube SEO: How to Rank Higher and Get More Views

Optinmonster

You’ve finally decided to make the leap and start a YouTube channel. Probably because you haven’t mastered YouTube SEO. Today we’ll be looking at 8 tips for YouTube SEO to make sure your videos get ranked, get views, and get subscribers to your channel.

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Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. Well, there are several reasons: The amount of users who actively use YouTube is insane. Not only is it the second largest search engine (behind Google, of course) but YouTube also has over 1 billion users…1 billion. The post Is YouTube Advertising Right for You?

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Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own. You need a YouTube channel with consistent branding, design, and audience expectations. Media Infographic video YouTube

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How to Develop a YouTube Strategy for Gen Z, Millennial, Gen X, and Baby Boomer Audiences

ClearVoice

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. The most successful content on YouTube is made for YouTube.

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What You Need to Do to Build a Loyal YouTube Audience

Content Marketing Institute

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience. YouTube, on the other hand, is like the hotel.

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BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. BuzzFeed’s role will be to create roughly three videos a week around serious news for the channel.

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The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020

Martech Advisor

Over 40% of people globally say that they have bought a product discovered on YouTube. To leverage social media channels such as YouTube, Instagram, and Facebook for videos to increase brand recall, consider a viral video marketing strategy in 2020.

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Just a couple of weeks after Wojcicki sang YouTube creators’ praises, Reuters reported that the site was in talks to spend millions of dollars with more traditional purveyors of video.

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YouTube May Be Winning The World And Losing Its Soul

readwrite

Just as YouTube isn’t just about Gangnam Style and viral videos of animals eating burritos, the online-video conclave VidCon , which kicks off a little little later today in Anaheim, Calif., isn’t just a giant celebration of all things YouTube. The first is for YouTube’s incredibly passionate fanbase, whose most involved members go full-on Belieber for the site’s musicians, comedians, videogame explainers, beauty gurus and more. What YouTube Meant To Me.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. Some of the popular streaming TV services include Hulu, Netflix, Amazon Prime and YouTube TV.

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Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. But the channel didn’t get much traction.”. Here are some highlights: YouTube is booming. How to Succeed on YouTube.

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What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube. Once the polls closed, the twins incorporated the feedback before releasing the final video on their own account and Bacardi’s IGTV channel.

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The implications for PR if Twitter goes away

Biznology

Every time Twitter pushes for new revenue channels, the twitterverse pushes back and the Twitter overlords fold and retreat. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well.

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Social media marketing is Homo sapiens sapiens social

Biznology

What I mean by this is that your social media channels are akin to your own personal wire services. While brand, product, and service-promotion should really only be 20%-30% of all the content shared via social media channels, too many companies are afraid of spending any of their time doing shameless self-promotion. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you. Homo sapiens sapiens.

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Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)

Vidyard

If there’s one thing that YouTube’s insane success and Facebook’s recent, huge embrace of video has told modern marketers, it’s this: video marketing is a passing trend. Marketers are faced with so many distribution channels, and it seems the game is always changing. YouTube vs Facebook…the epic battle of our time? So how do we know which channels are worth our attention? Is Facebook really going to trample YouTube into the past?

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6 Marketing Trends That Will Crush It for 2022 & Beyond

Single Grain

The reasons for this are three-fold: A) Twitter Remains an Active and Engaged Marketing Channel. If you read that post, and especially if you watched my YouTube video on the subject, then you'll probably recall how I talked about Twitter being a blue ocean for advertising.

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The New Mad Men Of Advertising Are… Everywhere

readwrite

Crowdsourced advertising platforms – some with Silicon Valley backing – are sprouting up to liberate untapped talent from around the world and remake television (and video) advertising. Can they create mega-popular, award-winning television advertisements for global brands? Crowdsourced participation in the traditional world of television advertising is a big deal. This is in large part because viewers place a higher level of trust in television advertisements.

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What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube. Once the polls closed, the twins incorporated the feedback before releasing the final video on their own account and Bacardi’s IGTV channel.

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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. Their friends retweet Wendy’s and Arby’s memes, and they hear YouTubers hock products at them constantly. Strategy Gen Z Netflix social media video YouTube

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Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. But when it comes to video channels, brands may only have a sparse page. Paid distribution on YouTube, Instagram, and other platforms ensures your content will be seen by the right audience.

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Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. My Facebook, Twitter, Google+, Tumblr, Instagram, Vine, Flickr, Pinterest, YouTube, and blogs are open to the world. Conversion Carries Across Channels and Platforms.

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

The Nielsen TV data in Reach Planner shows how different distributions of spending on TV and YouTube can affect your reach: Dive Deeper: How to Create Instagram Stories Ads that Your Ideal Customer Will Swipe Up. Trend #6: YouTube Masthead on TV Screens.

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10 Video Tactics That Marketers Should Borrow From Media Companies

Contently

It’s a good rule of thumb to avoid uploading long videos to social channels. Just look at how all movie studios now place five seconds of flashy action before every trailer on YouTube. them , a queer publication from Conde Nast, nabbed the drag makeover series idea from Logo, the queer television network. The videos were loosely based on YouTube’s popular make-up tutorial trend. One of my favorite subreddits is r/YouTubeHaiku.

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How to Build a Multichannel Digital Marketing Strategy

Marketing Insider Group

The truth is that not every marketing channel is appropriate or necessary for every business. Consequently, if your audience is primarily made up of consumers that are above the age of 40, Snapchat wouldn’t exactly be the most effective marketing channel to utilize.

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How to Optimize Your B2B Marketing and Sales with Online Video

Marketo

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember how much of a game-changer television ads were to print and radio? No other media channel communicates a deeper, richer message or leaves a more lasting impression than video. by Jon Miller Online video is exploding.

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Skip Ads? How Ad Length and Ad Skipping Affect Advertisers

Spiralytics

Since the dawn of television and the eventual shift to online platforms like YouTube, commercials, and advertisements have been staples when it came to consuming large amounts of video media.

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True Influence Virtual Summit To Focus On Utilizing Machine Learning

TrueInfluence

Featured speakers include: Jay Leno – Comedian and television personality; Brian Giese – CEO of True Influence; John C.

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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. We built a website for it, but how do you get people in listening mode to shift gears (and channels) to visit a website?

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