5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

The goal of your cross-marketing strategy should be to tell all your audience and customers a similar brand story across multiple channels. Your story has to be slightly different for each channel due to the fact that people on those channels interact with these channels in unique ways.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success

DivvyHQ

It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come?

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6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

Modern Marketing

It takes a cohesive team working together to deliver the optimal cross channel experience. These are tactics that the best marketers in the world do that quite frankly, others do not. Cross Channel Marketing

B2B Marketing Tactics That Work Today

Marketing Insider Group

The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# What B2B Marketing Tactics Work Today?

4 Little Known Ways to Implement Cross-Channel Marketing

Modern Marketing

It's a great time to be in marketing because there are so many more channels and outlets to reach customers and prospects. Each channel has different expectations and opportunities to connect with your audience. Use the same approach in your cross-channel marketing.

What Key Metrics Should Inform Your Cross-Channel Marketing?

Modern Marketing

Knowing what to track in your marketing can help shape your future tactics. However, with the increased number of metrics available, it can be difficult to know which to incorporate in your cross-channel marketing strategy. Cross Channel Marketing

7 Dead Simple Social Media Marketing Tactics That Still Work Today

Single Grain

There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.”. There’s nothing wrong with trying out new tactics for social media (or any other channel) marketing. Tactic #4: Repurpose Your Content.

Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

Seven Tactics to Delete From Your Email Marketing NOW

Webbiquity

When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Seven Tactics to Delete From Your Email Marketing NOW. By Kipp Bodnar.

Preventing Email Channel Cannibalization by Affiliate Marketing

Modern Marketing

If you’re not careful, it’s also a behavior that can wreak havoc on your channel attribution, hurt your profitability, foster price-sensitivity, and undermine the integrity of your customer data. Steps to Prevent Email Channel Cannibalization.

Lead Generation: What’s Working – Tactics, Budgets and Preferences

Industrial Marketing Today

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. What were the most effective SEO tactics used for lead generation in 2012?

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Identify when they’re most excited about working with you.

4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. It’s important to call out that not all advertising platforms work well with all types of content, nor they are great for every stage of the funnel.

5 Key Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. With all media analytics, the end goal is to understand the marginal contribution of each media tactic.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Can public relations and social media really work together to bolster your business? Before we get into what public relations tactics work well with social media, let's look at a few ways you can make your social media presence itself more appealing to your audience.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them?

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How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

" Data is now available on every marketing tactic imaginable. Additionally, as more options are included in the cross channel marketing effort, the ability to analyze and assess the ROI can become complicated. Frame the Case Around the Cross Channel Marketing Plan.

Meet more new clients with these 8 tactics

Biznology

Five: Use multiple communication channels. The benefit is a consistent stream of well-defined prospective new clients filling your sales pipeline while your best business development reps and partners work on other things. Prospecting works better with a system in place.

3 Proven Small Business Digital Marketing Tactics

Biznology

These three effective digital marketing tactics that will help you gain positive business results. If you’re ready to grow your small business, use these digital marketing tactics and implement them across your marketing channels.

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

In the same way, every brand needs a "game book" of lead generation tactics to maximize the effectiveness of its campaigns. Specific tactics that will boost your marketing and lead generation efforts. 13 Lead Generation Tactics That Will Jumpstart Your PR Campaign.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Try new channels, track existing processes, and answer to everyone from the sales team to executives.

Instagram for B2B Marketing: 10 Effective Tactics

KoMarketing Associates

Instagram is a truly “mobile first” channel. We won’t fool you: Instagram is probably not going to be a major direct sales channel for a B2B company. Expand on what works and trim back on what doesn’t. Is your company still avoiding Instagram for B2B marketing?

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Conversion tactic : Sign up for a free demo.

3 Strategies to Power Your Channel Partner Marketing Strategies

Content4Demand

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Conversion tactic : Sign up for a free demo.

How to Best Work with Data

Modern Marketing

That leaves many unsure of how to best work with their data in a way that yields the most insights. Don’t go for the “needle in the haystack” approach to working with data, hoping you’ll eventually get to the information that drives results.

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3 Strategies to Power Your Channel Partner Marketing

Content4Demand

Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars.

Tools Marketers Need For Cross Channel Marketing Attribution

Modern Marketing

This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution.

Lead Generation Tactics via the Buyer’s Journey

NuSpark

These may include; how-to projects, user community invitations, special offers, customer support documents and user-generated content channels on social media or blog posts. Your sales and marketing teams should also work together to ensure you achieve ultimate success.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

Read on for five lead nurturing tactics that will help you move people who’ve expressed interest into sales-qualified opportunities. The best marketers approach their work like a portfolio manager would run their mutual fund. The following mind map shows some of the channels can use in your lead generation portfolio. . Download lead generation channel mindmap. Identify what’s working right now in your lead generation portfolio and try new things. Tactic #1.

How to Get More Views on YouTube: 12 Tactics that Actually Work

Hootsuite

First things first: if you’re starting from scratch, check out our tutorial on how to create a YouTube channel. Read our list of beginner tips for YouTube , then come back to dig into our advanced tactics. Pro Tip: Have you worked up your audience personas yet?

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5 SEO Tactics to Get the Right Leads in the Door

KoMarketing Associates

Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Just like anything else in marketing, the answer isn’t simple but with the five SEO tactics I’ve outlined below, you will be well on your way.

Effective Social Selling = Mindset over Tactics

NuSpark

Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel. The purpose of social selling isn’t to troll social channels for leads—it’s to build relationships with people.

The Future of B2B Marketing; New Tactics for a New Generation

Inbox Insight

This has meant making digital marketing tactics an integral part of the B2B marketing agenda, rather than an extension. 3 Tactical Take-Aways; How the Strongest Brands are Turning this Knowledge into the Best B2B Marketing Tactics. Marketing Tactic #1: Data-driven targeting.

B2B Link Building Strategies That Really Work

KoMarketing Associates

Marketers are spoiled for choice in terms of the number of new marketing channels made available. B2B link-building strategies that really work. However, you could always reach out to the influencers again and continue working on building a relationship with them.