channel Tactics Related Topics 
Marketing Insider Group
DECEMBER 18, 2023
From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Outbrain?
KoMarketing Associates
AUGUST 10, 2022
Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue. This is followed by content marketing (47%) and email (41%).
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Top Rank Marketing
FEBRUARY 12, 2024
Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.
KoMarketing Associates
JULY 6, 2022
As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well. Specifically, 10.1% is dedicated to search advertising.
Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus
Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? The most effective channels to use in today’s world to get your brand in front of your most important accounts. Tactical things to consider during this process, from the Sales and Marketing POV.
KoMarketing Associates
SEPTEMBER 7, 2022
Growthbar recently released the results of its “State of Content Marketing and SEO in 2022” survey, and data suggested that 90% of marketers now consider SEO to be in their top three when it comes to marketing channels. Specifically, 91% of B2B marketers cited SEO as a top three digital marketing channel as well.
KoMarketing Associates
OCTOBER 20, 2020
Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. Turning to Popular Marketing Channels for Success. and public relations (3.1) also made the list.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Top tactics and channels for reallocating event marketing dollars. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Speaker: Howard J. Sewell, President of Spear Marketing Group
These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? What criteria should influence the choice of tactics and KPIs? The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Key takeaways from each story on how you can apply their tactics to your own strategy. Happier customers. Higher revenue. A healthier bottom line. You'll learn: Tips for inspiring your own strategy.
Speaker: Paul Slack, Vende Digital CEO
Learn How to Master the Most Important Channel for B2B Marketers in 2022. This webinar will cover: Why social media is a critical go-to-market channel in 2022. Keys to executing organic and paid tactics that create demand and grow pipeline. How other B2Bs are crushing their digital marketing goals with social media.
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When was the last time you evaluated your tactics to make sure your content marketing strategy has kept pace with the changing digital landscape? Digital content needs to be provided in various formats through multiple platforms and channels. 8 Way to Improve Your Content Marketing in 2022. Why social proof is important for B2B.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics.
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Or create a completely new currency like ‘auction credits’ which only have a value for tactical auctions activity (no liability). This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program.
Speaker: Jason Tanner, CEO of Applied Frameworks
Further, organizational leaders, channel partners, customers, and other stakeholders also require transparency to align efforts in support of the product strategy. He will differentiate product strategy, vision, and tactics with practical examples, as well as share approaches for effective communication within and beyond the team.
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