Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. Download an executive summary of the Deloitte CMO Survey here.

Survey 229

Let Me Explain: Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing

Modern Marketing

We always have to “be on” with interconnected networks using multiple channels to engage, communicate with, and attract our customers. In order to evolve and keep up with customers, three approaches to marketing have emerged: multi-channel, cross-channel, and omni-channel.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. Content marketing, social media, and email marketing are the most important channels for marketing strategy and budget allocation over the next 12 months.

Survey 245

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Survey 245

How B2B Marketing is Changing in 2018

marketing has become ubiquitous as a tactic and the amount of digital content has exploded, marketers are honing efforts on producing content that is higher quality and more tightly targeted, and expanding their channels for distributing and promoting that content. channel.

5 Essentials To Build A Survey

ANNUITAS

We rely on data and statistics from various surveys, vendors and publications to form opinions and develop insights into our lives and our business. When you want to build your own survey, what essentials do you need to gather specific data, analyze and produce unique research?

Survey 160

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. The data here do show that European marketers use fewer data sources and channels for most purposes, although the figure for inputs to attribution is higher. I also have several surveys that asked about CDP deployment.

Survey 165

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. What is an Email Marketing Survey?

Survey: Marketers More Likely to Resonate with Millennials through Social Media Efforts

KoMarketing Associates

When it comes to reaching out to target audiences via social media, new research suggests that millennials are far and wide more receptive to marketers through this channel. Visual Objects recently conducted a survey to determine how social media helps businesses drive website traffic.

CMO Survey: Social Media Marketing Budgets Expected to Increase

KoMarketing Associates

The American Marketing Association, Deloitte and Duke University’s Fuqua School of Business recently conducted “The CMO Survey,” and discovered that spending on social media has increased more in the last year (between August 2017-2018) than in any prior survey year.

Survey 190

4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. Here are some suggestions: Suggested Advertising Platforms for Multi-Channel B2B Campaigns.

3 Steps to Success in Omni-Channel Orchestration

Modern Marketing

Consumers today, on average, use six channels with nearly 50% regularly using more than four. Blame our ever-growing ADD if you want but the point is we change marketing channels like we change channels on our TV. These come from multiple different channels (e.g.,

Survey: Social Media Marketing Spend is on the Rise in 2019

KoMarketing Associates

Social Media Today recently published the results of the “Social Spending Survey” to take a closer look at how marketers are investing in social media channels ranging from Facebook to Instagram.

Survey: Millennials More Likely to Value Companies with Social Media Marketing

KoMarketing Associates

TELUS International recently published an infographic based on a survey of 2,038 millennials in the U.S. While 24 percent of Americans said they provided feedback to companies they purchased from using company social media channels over the past year, this statistic was higher – 38 percent – among millennials. Almost one-in-five millennials prefer to leave positive feedback for a company they have purchased from on the company’s social media channels.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels

bizible

In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. How The Marketing Channel Data Is Generated. We find that different industries spend more time, focus, and effort on certain channels.

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. When it comes to the top channels for companies that invest in SEO, 94 percent cited social media. Website (95 percent) and email marketing (80 percent) were also named top channels among marketers.

Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.

Modern Marketing

Cross-channel marketing. This Week's Friday Five: Cross Channel Marketing. Why Mobile Is Driving A Cross Channel Holiday Strategy. The days of individual marketing channels and disconnected customer experiences are fading away. Dreaming Of Omni-Channel Domination?

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. In terms of their customers, 100 percent of marketers who responded to the survey said they work with businesses that use ABM. Developing ABM tools that are easy-to-use and address team alignment and measurement will be an important part of advancing ABM even further in the years to come,” said Kent Ragen, vice president of Channel Sales at Demandbase.

Only 15.3% of Marketers Consistently Recognize their Audiences Across Channels

KoMarketing Associates

Marketers often target a wide range of audiences with their content, and new research suggests that many of them struggle to identify their target audiences across various channels. percent of marketers said they are able to consistently recognize their audiences across channels.

Coremetrics Survey: Online Marketers Eager to Consolidate Data Across Channels

Customer Experience Matrix

Summary: a survey sponsored by Coremetrics shows that online marketers are eager to merge data from multiple sources. The article referred to a survey of online marketers sponsored by Web analytics vendor Coremetrics. The survey included both email (i.e.,

Survey 156

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze.

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them. Mission Control Marketing published the “Which Marketing Channels Lead to Sales?

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Modern Marketing

However, it's also bad because there is literally so much information now available it can be a struggle to know how to sift through it all and compile the best data points to develop your business case for cross channel marketing efforts. Cross Channel Marketing

Survey: 81% of Marketers Believe it is “Very Important” to Measure Marketing Attribution

KoMarketing Associates

Ascend2 recently conducted the “Measuring Marketing Attribution Survey Summary Report” and discovered that 81 percent of marketers and managers believe it is “very important” to measure marketing attribution.

Survey Finds Strategic Planning Critical to Success in Programmatic Advertising

KoMarketing Associates

New research suggests that marketers who are invested in programmatic advertising are discovering what’s working and where they face challenges with this channel. Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points.

Survey 139

How to Leverage Surveys to Improve Your B2B Marketing

BOP Design

Surveys, when executed properly, can offer excellent insight for B2B marketers. There are a lot of great survey tools out there, like Survey Monkey, which can help you create and send customized surveys. Have you incorporated surveys into your marketing strategy?

Thoughts on the Latest CMO Survey

Fathom

According to The CMO Survey , marketing leaders’ feelings about the U.S. CMO Survey got responses from 288 “top U.S. The post Thoughts on the Latest CMO Survey appeared first on Fathom. Digital Marketing CMO Survey marketing budgets CMOs are bullish.

Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China. A 2016 iiMedia Research study found digital channels now account for nearly 40 percent of advertising spend in China.

Survey 120

9 Ways Channel Data Analytics Can Help Boost ROI

Computer Market Research

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. Boosting sales performance in direct and indirect sales channel is complex. Eradicate channel conflict. Source: Demand Gen B2B Buyer’s Survey. Brows our Channel Solutions.

Survey: Digital Marketers Show Most Interest in Advertising on Instagram

KoMarketing Associates

Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Survey respondents claimed that increased competition from Instagram, poor targeting, small user engagement, and difficulty measuring KPIs contributed to lower ROI for Snapchat.

Survey: 36% of Marketers Struggle to Capture the Attention of Customers

KoMarketing Associates

SurveyMonkey recently conducted a survey looking at marketing messages and discovered that capturing the attention and trust of buyers is the largest obstacle for 36 percent of marketers.

Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels

Modern B2B Marketing

More specifically, you have to consider which digital marketing channels you should be prioritizing. Maintaining a consistent stream of high-quality content on social media—including things like special offers, polls, surveys, and discounts codes—can have a strong impact on your brand image.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Promote your program across all marketing channels.

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. Now, as a vendor, not only are you probably well aware of inbound marketing, you’re probably frustrated with it—and that’s because your channel partners don’t have a clue about how to use it.

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. Now, as a vendor, not only are you probably well aware of inbound marketing, you’re probably frustrated with it—and that’s because your channel partners don’t have a clue about how to use it.

Tools Marketers Need For Cross Channel Marketing Attribution

Modern Marketing

This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution.

Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. And they understand that delivering a consistent and high-quality customer experience for both customers and users (such as sales reps and partner channels) is essential to sales strategies today,” wrote the authors of the report.

How to Improve Your Social Media Channels

Modern B2B Marketing

Spending at least some of your marketing time improving your social media channels is a smart investment. Your social media channels shouldn’t be any different. Like most companies, Cherry’s Industrial Equipment links to its social media channels in the footer of its page.

Cross Channel Marketing and the Future of Search

Modern Marketing

This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. of respondents claim that they are planning to shift their focus to solving cross-channel measurement, attribution and audience matching challenges.