Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

Let Me Explain: Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing

Oracle

We always have to “be on” with interconnected networks using multiple channels to engage, communicate with, and attract our customers. In order to evolve and keep up with customers, three approaches to marketing have emerged: multi-channel, cross-channel, and omni-channel. Multi-Channel Marketing: Multiple, Disconnected Channels. The customer cannot move between the channels and continue seamlessly on with their journey.

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. What these growth numbers don’t reflect, however, is the relative absolute spend in digital vs. traditional channels. B2B Marketers, particularly those focused on the SMB market, would be wise not to ignore traditional channels in their rush to digital.

Survey 178

Survey: How sales reps adapted to the pandemic

Zoominfo

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Accessing quality data via channels that still work.

Survey 130

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

The Ongoing Challenge of B2B Multi-channel Attribution: 7 Practical Workarounds

Biznology

Digital campaign channels make things easier on the front end. To add to the complexity, B2B marketing involves multiple targets in a single account, with multiple touches through myriad channels—online and offline—over months and years.

3 Steps to Success in Omni-Channel Orchestration

Oracle

Before I get to the aforementioned steps, if you're in marketing and are reading this and are not convinced the majority of people AKA consumers AKA your customers (yes this applies to you B2B marketers) use more than one channel to do pretty much everything — well, you may want to sit up take note of the world around you. Consumers today, on average, use six channels with nearly 50% regularly using more than four. These come from multiple different channels (e.g.,

Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.

Oracle

Cross-channel marketing. This Week's Friday Five: Cross Channel Marketing. Why Mobile Is Driving A Cross Channel Holiday Strategy. The days of individual marketing channels and disconnected customer experiences are fading away. Cross-Channel Marketing: 4 Steps to Success. In today’s multi-channel marketplace, customers are jumping from device to device, channel to channel and media source to media source throughout their buying journeys.

How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Referring back to our survey results, 69% of marketers in our sample set are using intent for paid social ads.

Omni-Channel Marketing Versus Customer Experience Marketing

Sharpspring

Two methods of this customer-facing approach are omni-channel marketing and customer experience marketing. What Is Omni-Channel Marketing? A successful omni-channel strategy anticipates a customer’s next move and gradually leads him or her to a purchase.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Go check out this channel for in-depth, educational marketing content.

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Interestingly, social media marketing (47%) has proven to be the most difficult channel to analyze for attributing marketing results to sales revenue.

Survey 181

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Oracle

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels. Not only does it make sense to take this approach, but there is also research that substantiates the benefit of consistent cross channel marketing messaging. Cross Channel Marketing

25 Post Event Survey Questions to Ask

Hubspot

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. In fact, 90% of virtual event organizers use surveys to measure attendee satisfaction. Below, let's review the best post event survey questions to ask.

Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. As CPMs increase, so have investments in the email channel; 52.3

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

Marketing Insider Group

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. Challenge 8: Expanding Marketing Channels (32.6%).

Survey 192

EE Voice – Broadening Your Leadership Listening Channels

Biznology

In today’s episode, we talk through our best strategies for expanding listening channels to make space for all this new traffic and keep it moving in the right directions. From surveys and focus groups to informal listening sessions, we cover approaches to soliciting feedback ?

How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?

Oracle

However, it's also bad because there is literally so much information now available it can be a struggle to know how to sift through it all and compile the best data points to develop your business case for cross channel marketing efforts. Additionally, as more options are included in the cross channel marketing effort, the ability to analyze and assess the ROI can become complicated. Frame the Case Around the Cross Channel Marketing Plan. Cross Channel Marketing

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities. Content marketing, social media, and email marketing are the most important channels for marketing strategy and budget allocation over the next 12 months. This is not the first survey to reveal that marketers overall are shifting their focus toward personalizing the customer experience.

Survey 189

Survey: Nearly Half of Marketers Using AI to Boost Overall Marketing Efforts

KoMarketing Associates

Persado recently published the results of the “AI and Creativity Survey,” and statistics showed that 48% of respondents are already using AI to improve the performance of their marketing efforts. Personalizing Digital Marketing Channels.

Survey 156

How to Grow Your YouTube Channel [New Data]

Hubspot

In fact, the number of channels earning six figures per year on YouTube grew more than 40% y/y , the number of channels earning five figures per year on YouTube grew more than 50% y/y , and the number of channels with more than one million subscribers grew by more than 65% y/y.

Survey: Marketers May Benefit from Building More Trusting Customer Relationships

KoMarketing Associates

The February 2020 edition of “The CMO Survey” recently suggested that 27.2% This includes across both digital and offline channels.

Trust 190

Email Marketing Surveys – 5 Reasons Brands Should Jump on Board

Delivra

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important. But even without these paid incentives, survey results are insightful. What is an Email Marketing Survey? And surveys are quick!

Tools Marketers Need For Cross Channel Marketing Attribution

Oracle

This edition: cross channel marketing. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. The IAB’s recently released survey results confirmed what most marketers and advertisers are already thinking—2016 will (and has to be) the year for cross channel attribution. of respondents claim that they are planning to shift their focus to solving cross-channel measurement, attribution and audience matching challenges. Four Key Principles Of Cross Channel Marketing.

How to Develop a Successful Channel Marketing Strategy

Computer Market Research

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums. This is why a channel marketing strategy needs to have a very strong digital focus. Here’s how to develop a successful channel marketing strategy: Proper Timing.

Cross Channel Marketing and the Future of Search

Oracle

This week: Cross Channel Marketing. How Cross-Channel Drives The Future Of Search. adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. 3 TOOLS FOR CROSS CHANNEL ATTRIBUTION. Three Key Trends In Cross-Channel Marketing. Cross Channel Marketing

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. All agreed the most powerful referral programs aren’t campaigns or tactics, but rather executed as long-term strategies that build new marketing channels. Promote your program across all marketing channels.

Survey: Digital Marketing Continues to Payoff Big for Majority of Companies

KoMarketing Associates

Nearly 56% stated explicitly that they will continue to focus on digital channels. As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives.

Survey 170

How to Develop a Successful Channel Marketing Strategy

Computer Market Research

Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. This is why a channel marketing strategy needs to have a very strong digital focus. Here’s how to develop a successful channel marketing strategy: Proper Timing.

Survey: Facebook Reigns Supreme Among Marketers’ Target Audiences

KoMarketing Associates

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content. Finally, Facebook appeared to rise above all other social platforms among survey respondents. There are several social media networks out there that marketers can use to resonate with their target audience.

Survey 189

Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic. “As

Survey 170

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. The data here do show that European marketers use fewer data sources and channels for most purposes, although the figure for inputs to attribution is higher. The differences are relatively small with the significant exception that Europeans report using personalization in 20% fewer channels (4.1 Note that single channel real interactions do not require unified customer data or any type of shared systems.

Survey 132

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. In addition, 37 percent are turning to organic video channels, such as social channels, to promote their videos. In terms of social channels, Facebook is the most popular among video creators, with 66 percent stating that they run video ads on the platform.

Survey 185

Survey: 42% of B2B Marketers Admit Marketing Efforts Not Fully Personalized

KoMarketing Associates

Folloze recently surveyed more than 200 B2B marketers and sales professionals, and determined that 77% believe personalized marketing experiences make for better relationships.

Survey 208

Survey: Social Media Marketing Prioritized in SEO Efforts

KoMarketing Associates

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. When it comes to the top channels for companies that invest in SEO, 94 percent cited social media. Website (95 percent) and email marketing (80 percent) were also named top channels among marketers.

How to Use Surveys to Reach B2B Business Goals

Zoominfo

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Surveys to support list segmentation: The most successful email marketing programs depend on highly targeted email lists. Fill in the gaps by asking survey questions, such as: What is your job title?

Survey 122

How to Optimize your Channel Rebate and SPIF Programs

Computer Market Research

Depending on how much product a company needs to sell or the ROI goal, rebate and SPIF programs can help motivate channel partners’ sales team or improve their performance. Therefore, conducting a survey can be very beneficial in finding out the type of incentive and payoff system your channel partners find attractive. At the same time, the rules need to explain the duration of the program and how quickly channel partners will get reimbursed.