Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic.

4 Specialist Perspectives on the B2B Multi Channel Strategy

Inbox Insight

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What is B2B Multi Channel Strategy? Go Multi Channel.


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State of B2B Multi Channel Marketing Strategy 2022 Uncut: US vs UK

Inbox Insight

What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting?

5 Reasons Why Brand Awareness Should Feature in Your B2B Multi Channel Strategy

Inbox Insight

Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy?

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Multi Channel vs Omnichannel Marketing: What’s the Difference?

Inbox Insight

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Take the fact that both involve more than one channel to communicate, reach and engage with their target audience.

Multi Channel in B2B Marketing: 5 Data Integration Tactics to Drive ROI

Inbox Insight

For all channels to play an effective part in moving audiences through the user journey in a unified and seamless cross channel experience, data integration is essential. The more data driven your multi channel approach is, the more informed, efficient and successful it’s likely to be.

60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well.

5 B2B Marketing Tactics You Can’t Ignore in 2022

Marketing Insider Group

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Research showed that the top five most relied-upon B2B marketing tactics focused heavily on digital aspects like website design and functionality, organic growth, paid search, and social engagement.

Website Conversions -Ad Channel/Social


Ad Channel/Social. Leverage PathFactory to enhance the experience behind every click earned through paid channels and organic social. PathFactory helps teams to A/B test different form strategies to increase conversion rates. PathFactory Tactics PathFactory Definitions

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

Five Uncommon Digital Marketing Tactics for Your Small Business


They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. Guest post by Mitt Ray.

Building an Omni-Channel Experience Strategy


The concept of omni-channel experience is a fluid method of branding that ensures every customer gets a seamless experience no matter how they choose to interact with your business. What Is Omni-Channel Experience? Omni-channel Experience Strategy.

How to Utilize Content Marketing Distribution Channels to Amplify Your Success


Reaching your intended audience these days requires strategic promotion of great content within both paid and shared channels. Build it and they will come? It doesn’t work that way in today’s noisy digital world.

Six Tactics to Take Your Marketing to the Next Level


This post details six tactics that can boost your marketing and business success. If you’re producing any kind of video content, you’ll need a YouTube channel. Traditional marketing is alive and well , and ignoring old-school marketing tactics can mean your business is missing out.

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

6 Customer Engagement Tactics to Boost Profits


This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized. Let’s look at some new-age strategies to boost your customer engagement starting today. Follow Omnichannel Social Media Strategy.

5 steps to wrangling your most important social media channels


Identify your most important social channels. There’s a lot more to social media marketing than managing your channels. Social media growth: focusing on growth by using social media growth tactics. When I say you can manage your social channels in 15 minutes a day, this does not mean you will get more followers. Step 1: Identify your 2-3 most important social channels. The “be everywhere” strategy only works for brands with resources and dedicated manpower.

B2B Lead-Gen: Top tactics for a crisis-proof strategy

B2B Lead Generation

Doyle surveyed 1,900 organizations to determine how they are using top tactics to overcome an increasingly challenging marketplace where they are expected to: Deliver a higher quantity and quality of leads with fewer resources. Try new channels, track existing processes, and answer to everyone from the sales team to executives. Build a strategy from the best tactics. Email Summit: What’s the best lead generation tactic?

Seven Essential Digital Tactics for Fintech Marketing Our Agency Uses

Launch Marketing

As the fintech industry evolves, grows and introduces new technologies, it is important to ensure that fintech companies are capitalizing on the most effective marketing tactics to reach the right audience with the right content at the right time.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

Since this is such a hot topic, there are countless opinions out there on the best ways to nurture leads; there are “hidden strategies” and “secret tips: that are guaranteed to boost your team’s results. Email marketing is still the best channel to reach your leads at the right times.

45 Top YouTube Channels for Marketing Professionals


For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The philosophy behind this channel reads as follows: Smart entrepreneurs who want to thrive in today’s marketplace must master the fields of psychology, marketing, and human behavior. Go check out this channel for in-depth, educational marketing content.

How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. To make your strategy truly successful, keep in mind the buyer’s expectations for multi- or omni-channel presence.

Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. Turning to Popular Marketing Channels for Success.

Survey 215

Has Your Content Marketing Strategy Evolved?

Here’s 8 easy tips to help transform your company’s content across several channels and effectively communicate your message to different audiences through modern, digital techniques to improve customer engagement.

SEO 2022: The Most Important Strategies and Tactics


Apply faulty and outdated SEO tactics, and you’ll only burn through your marketing budget without achieving anything meaningful. However, apply the best SEO strategies, and you’ll be in marketing heaven. The top 10 most important SEO strategies and tactics.

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? 3 Underutilized Tactics for Website Conversion Rate Optimization.

Mobile Marketing Tactics for Business


Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads.

Channel Co-op & Market Development Fund (MDF) Best Tactics

Computer Market Research

Channel Co-op & Market Development Fund (MDF) Best Tactics. Money spent in the channel has never been under such scrutiny as it is today. Channel executives demand the expense of channel marketing investments and activity (Channel Co-op/MDF) to be well justified. Without tangible data that clearly defines the ROI-acquired during each marketing campaign, CEOs and CFOs have little to no reasoning into the continuation of channel marketing investments.

The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

3 Strategies to Power Your Channel Partner Marketing Strategies


Just when you thought you had conquered content marketing, you’re faced with how to apply all the skills you gained to channel marketing. Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. If your business sells through the channel, your first objective is to grow your strategic partnerships. Here are three proven tactics to help make it happen.

Old B2B Marketing Tactics that Still Work Today

Navigate the Channel

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. If you have a choice, always invest in a great inside sales rep (or team) as a core of your marketing strategy. There is definitely something to be said for having a vision in your marketing strategy.

Referral Marketing: 8 tips for building a powerful referral channel

B2B Lead Generation

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Gal Borenstein, CEO and Chief Strategy Officer, the Borenstein Group , a branding, marketing and public relations consultancy. Promote your program across all marketing channels.

The Top 5 ABM Tactics


With 92% of B2B companies saying ABM is “extremely important” or “important” to their overall marketing strategy, ABM has now proven itself to be more than a trend and instead a leader in B2B marketing. The proof is in the pudding that this strategy has real results.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Nine Brand Promotion Tactics You Can Use Without Spending a Fortune


Below are nine great tips for successful marketing on a small budget, from free marketing tools you can use to get your brand noticed to tips for low-budget marketing strategies you can start using today. Make sure to promote the giveaway across different channels ahead of time.

Four Tactics to Incorporate Personalized Marketing into a Content Strategy to Reach Your Target Audience

Launch Marketing

Incorporating personalized marketing into your B2B content strategy is a must. Check out these four strategies. Knowing some of their key behaviors, values and demographics helps form a content strategy. In marketing, reaching and connecting with your target audience is critical.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. Conversion tactic : Sign up for a free demo. Let’s talk retargeting.

How to use YouTube Creator Studio to Grow Your Channel


Whether you’re an established brand or an aspiring YouTuber, understanding how YouTube Creator Studio can help grow your channel is a valuable tool in any marketer’s pocket. Revisiting the title of your video is a great tactic to get more views and growth. Strategy