Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. While doing so, they forget to do the hard work of creating a robust process for recruiting and engaging attendees and following up on leads afterward. Plot Your Follow-Up Tactics. Decide which tactics you will use before your event.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. The ROI of social media management Social media is a vast and sprawling ecosystem.

ROI 100

ROI Work Management Marketing Management Case Studies 100

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. ROI required. Have you really considered which channels they prefer and why?

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

NOVEMBER 4, 2021

“Customers now expect personalized, relevant experiences on any channel in which they’re interacting with your brand.”. So these content and creative teams have to work with a lot more agility than they have in the past.” How to measure content marketing ROI and ROE. What are the benefits of customer data platforms?

ROI 143

ROI Content Marketing Planning Gartner 143

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset. The ROI of LinkedIn Ads and Bizible. In short, your CRM. Reaching your Summit.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. This article aims to illuminate the key metrics essential for grasping the influence of social selling on revenue alongside the insights required to refine and enhance your social selling tactics for optimal results.

ROI 62

ROI Organization Top of Funnel B2B 62

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! It shows you the longevity of blogging.)

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

FEBRUARY 22, 2023

In this episode, Eytan exposes the truths behind how challenging it can be as a marketing leader to hold yourself accountable and how is he striking a balance between strategy and tactics to move the needle forward.

Tactics 62

Tactics Marketing & Strategy Transparency Fulfillment 62

Rev

JULY 26, 2023

They also see stronger asks for ROI analyses, particularly for larger spends, and increased scrutiny on the dollars going out the door. When demand gen organizations were flush with resources, we could afford tactics that today might feel reckless and random. You can influence ROIs. We actually increased booking numbers.”

Demand 60

Demand Tactics Optimization Lead Ranking 60

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. Siegel says proving ROI is a primary focus, and she uses our platform to help her set goals and craft social strategy.

Social Media 99

Social Media ROI Work Management Marketing Management 99

Engagio

JULY 6, 2023

However, by following these five tips, you can improve your ad strategy and maximize your ROI. To implement an intent-based ad strategy, you’ll need to work with a data provider that can help you identify high-intent prospects. In conclusion By following these five tips, you can improve your ad strategy and boost your ROI.

ROI 71

ROI Ads Allocation DemandBase 71

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Scoop.it

JANUARY 24, 2023

This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. So, how will you formulate the email strategy in 2023?

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. But, as content creators, we can’t forget about the significance of human connection in our work. 25 Best Marketing Articles No time to sift through Google SERPs? No problem.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. 17% of marketers plan to implement influencer marketing for the first time this year (second only to video marketing as a new tactic). ” Strange. Download the report to get all the details.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Develop and Invest in Marketing ROI Metrics.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Only B2B

JULY 8, 2021

Despite the plethora of marketing technologies and social media marketing, E-mail is still the best channel to uplift your business. Do you know around the globe 87% of the B2B marketers rely on email marketing to grow ROI. . This never works! l Use the tactic of fear or missing out. l Use words to provoke emotion.

ROI 118

ROI Email Marketing Practices B2B Marketing 118

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? When you start to plan social media posts, you start to get tactical.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Marketing Insider Group

OCTOBER 14, 2020

From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Committing to content marketing is a sound investment with much greater ROI than other tactics. If you’re investing a lot into paid search or ads, you can limit this spending by focusing on channels that work.

Paid Content 318

Paid Content Customer Surveys Marketing Budget Paid Search Agency 318

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Channel mix: Prioritize where you’ll reach your audience (website, trade shows, SEO, etc.),

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Adobe Experience Cloud Blog

JULY 22, 2021

As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. Thankfully, Bizible solves this problem by combining B2B marketing channel and CRM data to create a new 1 st party dataset. The ROI of LinkedIn Ads and Bizible. In short, your CRM. Reaching your Summit.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Trade Press Services Newsletter

OCTOBER 4, 2023

Six Tips for A/B Testing If you’re not taking advantage of a few simple A/B testing tactics, you could be missing out on potentially significant improvements to your marketing campaigns. The more elements you test, the better you’ll be able to find out what works, refine your marketing tactics, and generate positive results.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

SocialPilot

FEBRUARY 11, 2024

Top Influencer Marketing AI Prompts Based on Various Categories So, how can AI and influencer marketing work in tandem to create exceptional results? What’s working wonders on Instagram, TikTok, or YouTube? What’s working for our [specify] competitors’ influencer collaborations? What worked and what didn’t?

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Webbiquity

DECEMBER 20, 2022

That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. This means weaving your brand into your communication channels, promotional materials, marketing campaigns and content, newsletter, and the event itself in terms of presentations, speakers, and event visuals.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI.

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

NuSpark Consulting

NOVEMBER 3, 2019

A sales/marketing funnel is a tool that can be used to help convert high ROI leads faster and more often. It may be a costly investment, but one that generates you long term leads and high ROI over a long time. Your sales and marketing teams should also work together to ensure you achieve ultimate success.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Marketing Insider Group

SEPTEMBER 2, 2020

However, as a majority of businesses have shifted into the digital landscape, key stakeholders have discovered the power of marketing’s ability to deliver on impactful user experiences that drive ROI. The truth is, marketing has moved beyond providing tactical solutions. Ideal channel growth and target market segments.

Advertising Agencies 340

Advertising Agencies Planning Paid Search Agency CMO 340

Marketing Insider Group

APRIL 11, 2023

There’s no better way to optimize your website than to work with digital marketing experts. Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. The best way to ensure smooth sailing is to work with digital marketing experts.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Tiecas

MARCH 15, 2024

What if you could stop wasting time and money on random tactics and transform your marketing into a true growth driver? Without this guiding document, it’s easy to veer off course, wasting precious resources on tactics that don’t contribute to your bottom line. It helps you plan everything—from messaging to channel selection.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that don’t work anymore.

SEO 207

SEO Lead Ranking Lead Scoring SERP 207

Digilant

OCTOBER 21, 2021

Results from a recent survey conducted by Econsultancy show that nearly two-thirds of CMOs are feeling pressure from their CEOs and brands to prove the value of marketing initiatives while working with steadily — and significantly — shrinking budgets. . Use evergreen campaigns to take advantage of proven channels and creative formats. .

ROI 52

ROI Marketing Budget Practices Allocation 52

Litmus

OCTOBER 13, 2021

It’s a super star—a high ROI channel, a key retention channel—but at most brands, it doesn’t get the respect it deserves. I’ll be discussing how it will affect marketers and what tactics marketers should adopt to blunt the impact of MPP on their email operations. Don’t miss Chad’s session and more—at Litmus Live.

Privacy Protection 74

Privacy Protection Privacy Tactics Consulting 74

NuSpark Consulting

SEPTEMBER 24, 2023

By having me manage your lead generation programs, I will answer the question- “did it work? ” Everything I do between me and my alliance team is about answering that question, and optimizing constantly. It’s all about ROI. B2B Growth Channels There’s a number of approaches to lead generation for your B2B or SaaS firm.

Lead Gen 130

Lead Gen Planning Sales Qualified Leads Campaigns 130

Marketing Insider Group

DECEMBER 21, 2020

Ambiguous ROI and direct relationship to sales. B2Bs don’t have time or money for tactics that don’t drive revenue. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. Impersonal ads and digital experiences.

Marketing Budget 353

Marketing Budget Marketing Budget Creation Budget Programs Research 353

PureB2B

MARCH 18, 2022

Most companies in the B2B technology space either have a desire to, or already use some sort of integrated marketing strategy that combines multiple channels to create a unique buyer experience. Unifying Each Channel. Of course, most marketing teams want some level of cross-channel unification. Marketing to the Sales Pipeline.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

PureB2B

MARCH 18, 2022

Most companies in the B2B technology space either have a desire to, or already use some sort of integrated marketing strategy that combines multiple channels to create a unique buyer experience. Unifying Each Channel. Of course, most marketing teams want some level of cross-channel unification. Marketing to the Sales Pipeline.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62