Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI
Animalz blog
FEBRUARY 25, 2024
You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. ROI required. Have you really considered which channels they prefer and why?
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