Brandpoint

JUNE 4, 2020

Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. She also spent a couple years working in social media and writing content for big names like Randi Zuckerberg! Because there is so much work to be done! AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Google Analytics YouTube Channel. How do I configure GA to track XYZ?

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Salesforce Marketing Cloud

OCTOBER 11, 2022

As a senior director of business value services at Salesforce, I work with our largest enterprise customers — including Johnson & Johnson, Medtronic, and Philips — to help them develop a return on investment for key sales initiatives. Without surplus financial resources, risk can increase.

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

SmartBug Media

MAY 30, 2022

This increases visibility and allows your customers to choose the channel that’s most convenient for them. As you’re working to get capital for your e-commerce brand, some of the best ways to get that capital is through the use of your savings and financing support from friends and family. Get Started with An Expert Team.

Resources 98

Resources Ad Building Brand Identity Branding 98

Martech

DECEMBER 6, 2021

Frameworks will help your MOPs team produce predictable outcomes, which in part, allows your team to work more efficiently. Embracing an automation-first mentality will allow your team to focus on hitting objectives and strategic work, which is crucial as you approach maximum capacity. Are there any duplicate or similar channels?

Resources 95

Resources Lead Scoring Lead Ranking Advertising Agencies 95

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Another YouTube channel you might find useful is ShowMeLeads.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Parse.ly

APRIL 7, 2022

In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources. Read on for a blueprint you can follow to start producing more vital video content marketing resources for your company.

Resources 52

Resources Video Marketing Planning Work Management 52

B2B Marketing Directions

OCTOBER 31, 2021

By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be required to make during the planning process involve the allocation of marketing resources (money, people, time, etc.). Here's how the rule works.

Allocation 52

Allocation Resources Planning Work Management 52

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. It’s crucial to adapt to these changes, understanding that what worked in the past might not yield the same results today.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

KoMarketing Associates

JANUARY 31, 2017

While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. What resources do you find invaluable for competitive analysis? . Final Thoughts.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

EveryoneSocial

MARCH 30, 2021

When inclusion is a priority in your workplace, employee resources groups positively inform the metrics for any company’s objectives and key results, key performance indicators. Aligning Employee Resource Groups with Company OKRs and KPIs. Business and Diversity Strategies. Business Alignment Heuristics for ERG Success.

Resources 63

Resources Ad brokers Paid Search Agency Work Management 63

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. The key is to work with a vendor who has access to the most updated, accurate data. That may not be easily determined by their address alone.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Resources 98

FMG Suite

JANUARY 26, 2022

Work with a web designer to improve your homepage’s “ bounce rate.”. Use “ multi-channel marketing ” to reach a wider audience. Assess how your brand engages with its audience and work to improve it. The post 50 Marketing Strategies and Resources for Financial Advisors appeared first on FMG Suite. WEBSITE DESIGN.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. HubSpot Academy. You know YouTube’s important.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Marketing Insider Group

JANUARY 8, 2024

Instead of posting on social media channels or sending email campaigns in real time, marketers can create content in advance and use AI automation to execute it. B2B marketers can leverage these insights to refine their campaigns, optimize resource allocation, and stay ahead of industry trends.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

BenchmarkONE

JANUARY 28, 2019

Rather than Googling your way through each question or problem as you face it, check out some of the best Adobe CC learning resources for beginners below – and gain the expertise you need to start creating within days. Terry White’s YouTube Channel. Adobe YouTube Channel. Adobe Training. Cost : Varies. Cost: Free. Cost: Free.

Creativity 77

Creativity Resources Best Practices Bundling 77

DealSignal

OCTOBER 18, 2022

Table of Contents [Open] [Close] Defining data enrichment Benefits of data enrichment – why it’s important for B2B Automatically enrich your inbound leads How to avoid poor lead enrichment providers Work smarter with enriched data eBook: The Definitive Guide to Evaluating & Choosing a B2B Data Provider Learn more about B2B data.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Hubspot

FEBRUARY 6, 2020

Here’s a high-level overview of what sales engagements are, what resources are available to help facilitate them, and how what you can do to make the most of them. Sales engagement platforms might be the most prominent, straightforward resource for doing both. What Is Sales Engagement? But how can you make sense of that data?

Resources 77

Resources Rules Allocation Work Management 77

Marketing Insider Group

JULY 28, 2015

Before you jump and make changes, you need to do a little pre-work. When working with executives, sales professional and small businesses, I often share this story to contextualize the need to do initial self-assessment before doing personal branding training. 15 Resources To Help Your Personal Branding Tune-up.

Resources 100

Resources Personalization Brand Identity Branding 100

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. They actually all work together to drive traffic and conversions. It comes with a price tag, which varies depending on the channel. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Martech

APRIL 17, 2024

It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. The list of changes marketers must cope with now isn’t getting shorter.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Vidyard

OCTOBER 7, 2019

We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. YouTube Creator Academy is full of information on nearly every aspect of using the platform successfully, from channel optimization to monetization. Who better to learn video marketing from?

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

ClearVoice

MARCH 13, 2024

This can involve: Actionable tasks Resource management Content production A publishing schedule Quality assurance Put another way, content strategy provides the roadmap, while content operations drive the content to its destination. Wasted money. To be effective with your content (and your budget), you need to have a plan.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Martech

FEBRUARY 19, 2024

That’s where marketing work management solutions step in. What are marketing work management solutions? Work management solutions cover the management of individual and team workflows and workloads, whether for a project or organizational operations. Dig deeper: What is marketing work management?

Work Management 118

Work Management Marketing Management Resource Management Allocation 118

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In it, you’ll learn the basics of channel sales and how it can work for you.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Parse.ly

SEPTEMBER 19, 2019

So, how should you proceed to develop a marketing video strategy that achieves the results you want if you’re part of a lean team that already feels pressed for time, money, and resources? . Read on for a simple blueprint you can follow to start producing more vital video content marketing resources for your company.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Have you really considered which channels they prefer and why?

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Heinz Marketing

MAY 3, 2018

How I Work” is one of my favorite recurring features in Inc Magazine and Lifehacker’s This Is How I Work Series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Sort, prioritize and GSD.

Work Management 41

Work Management Marketing Management Advertising Channels Paid Search Agency 41

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

DealSignal

OCTOBER 18, 2020

With the budget and resources pressures caused by the pandemic, having enriched data can prevent you from spinning your wheels on tactics and prospects that won’t gain any traction. The key is to work with a vendor who has access to the most updated, accurate data. Complete the data you get from varying lead sources. Data cleansing.

Marketing Budget 59

Marketing Budget Marketing Budget Creation Budget Programs Resources 59