The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Sparrow is a data and reporting platform for marketers. The Discussion. The Product.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Marketing Insider Group

NOVEMBER 24, 2020

How to Find the Report. The Google Analytics traffic report shows you the pages with the most views. How to Find the Report. While in the traffic report, click on any page, then select the option for Navigation Summary. How to Find the Report. Go to Acquisition > All Traffic > Channels.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

JANUARY 31, 2023

If a marketing agency’s client portfolio is too large to prioritize your work, your marketing plan will likely fall short when it comes to strategic and creative thinking. Also, keep in mind that a full-service offering is more demanding than that of engagement in just one or a few channels.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Only 29%?!

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Consumer brands also report a median decline of 19.6% We need to focus more on what we own – our content channels.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. They actually all work together to drive traffic and conversions. It comes with a price tag, which varies depending on the channel. Even though you don’t own the channel, you decide what the ad looks like, says, and whom it will target.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Your social media teams can merely review this content, make edits, and schedule the post on multiple platforms, helping you save time and manage various social media channels efficiently. Forget the last-minute scramble!

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

DECEMBER 6, 2023

The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. Channel99’s capabilities offer the prospect of an objective, third-party view of campaign efficiency in contrast with results reported by individual channels.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Convince & Convert

APRIL 12, 2024

Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. What are the rules and process of working with the social team?

Social Media 135

Social Media ROI Media Cross-Selling 135

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Sprout Social

APRIL 9, 2024

In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility. But social media doesn’t work this way. A week later, I ended up removing myself from the recruitment process.

CMO 91

CMO Top of Funnel Thought Leadership Marketing Funnels 91

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

Social Media 102

Social Media Work Management Marketing Management Media 102

SocialPilot

MARCH 8, 2024

Whether you are a freelancer or work at a social media management agency , it’s essential to create a social media proposal to convert new prospects into clients. Once you explain all the work you will do, the details about the budget and the timeline also go into the social media management proposal. However, the task is a bit tricky.

Social Media 80

Social Media Ideal Customer Profiles Template Marketing Proposals 80

Convince & Convert

DECEMBER 6, 2023

Jay Baer created a brand-new report of this key data. 53% of Customers Expect Brands To Respond to Negative Reviews According to a 2022 report by ReviewTrackers, 53% of customers hope brands address negative feedback within a week. It’s the only way you can boost your customer satisfaction levels. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Think email newsletters, LinkedIn posts, or data reports.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. When I was TV reporter, no one ever confidently presumed they could do my job, or gave me tips on how I could do my job better. It’s fascinating really.

Social Media 119

Social Media Work Management Media Trust Marketing 119

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 110

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 110

Sprout Social

APRIL 17, 2024

NLP works synergistically with functions such as machine learning algorithms and predictive analytics. Analytics and reporting Understanding how users interact with your chatbot and identifying areas for improvement helps you optimize your chatbot performance.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

NOVEMBER 2, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a guide to getting started with Google Analytics 4 (GA4). Default channel grouping is one of those reports that everybody loves and kind of becomes that first individualized report to use.” says Harris.

Marketing Analytics Tools 115

Marketing Analytics Tools Analytics Advertising Channels Google 115

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is. Who stands to lose?

Privacy 113

Privacy Paid Search Agency Ads Privacy Protection 113

Martech

JANUARY 19, 2024

Your involvement in choosing the CRM system’s data processing approach may be limited, but it significantly affects your work. Batch-based CRM data When it comes to batch-based CRM data, you can leverage both the latest behavior and customer self-reported attributes (i.e.,

CRM 102

CRM Process Ideal Customer Profiles eCommerce 102

Martech

FEBRUARY 15, 2024

Find out what is working, what goals the new team has and what tools they use. Learn from the data about customer needs and loyalty Share and compare at least the last quarter’s reports and analysis. Email and social are typically the first channels to focus on cross-selling the two brands. In your inbox.

Work Management 89

Work Management Brand Identity Branding Marketing Management 89

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant.

Marketing AI 90

Marketing AI Work Management Marketing Management Barriers 90

Martech

APRIL 23, 2024

Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

Top of Funnel 65

Top of Funnel Analytics De-duplication Work Management 65

Martech

OCTOBER 18, 2023

B2B buyers’ pain points when dealing with technology vendors have persisted — and in some cases, worsened — over the last year, according to Hero Digital’s annual B2B Buyer Report. The persistent pain points include: Inconsistent product or service information across channels (45%). Graphic from Hero Digital B2B Buyer’s Report.

Vendors 117

Vendors B2B Fulfillment eCommerce 117

Martech

FEBRUARY 1, 2024

This all adds up to a more efficient, effective way of reaching out to prospects and customers through a real-life channel. Using data to deliver personalized offline gifts and messages potentially helps businesses rise above the noise of digital channels. Other players in the space include Reachdesk and Postal. Why we care.

Fulfillment 94

Fulfillment Ideal Customer Profiles Distribution Vendors 94

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels. Two campaign metrics will be sunset.

Top of Funnel 120

Top of Funnel Forecasting SMS Work Management 120

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

B2BMarketing.net

MARCH 12, 2024

This report is based on the results of that survey, and provides an honest look at what marketers actually care about. Throughout this report, you’ll see that we focus on agency marketers and client-side marketers as separate entities. How does the survey work? This report is designed to see what marketers are focusing on.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

JANUARY 31, 2024

For brands big and small, growing a channel and dedicated audience is no small feat. YouTube engagement refers to the level of activity associated with your channel and videos. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. What is YouTube engagement?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Martech

APRIL 17, 2024

They want to know how close they can get to their data and how reliable and accurate that data is so they can use it across channels. Aside from incorporating language models like ChatGPT for creating content, many email platforms are working on using AI to get users closer to their data. You also gain a broader perspective.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Social Media 114

Social Media Work Management Marketing Management Media 114

Martech

APRIL 2, 2024

Unsurprisingly, 93% of respondents reported they plan to expand their commitment to B2B influencer campaigns. Instead, it’s a growing channel that builds brand credibility. That’s practically unheard of, yet just last year, LinkedIn reported record engagement. What sparked the shift to influencer marketing? It makes sense.

B2B Marketing 120

B2B Marketing B2B Planning B2B Thought Leadership 120

ScanmarQED

JANUARY 10, 2024

Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. This is where MTA is a strong solution for brands with a large ecommerce sales channel. It helps brands to adapt and optimize their digital spend across the many available channels.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105