Spiralytics

MARCH 13, 2024

With such an avid audience at hand, it’s no wonder most subscribed YouTube channels in the Philippines have become top entertainment personalities. As of 2024, the Filipino YouTube community boasts a range of vloggers who have amassed substantial subscriber counts—solidifying their positions as leading content creators in the region.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Content Standard

APRIL 22, 2024

With the fragmentation of channels and the shift towards a cookie-less world, marketers need to adapt their strategies to reach and create bonding experiences with their audiences, across a wide range of digital touchpoints. That said, marketers shouldn’t just view historical data.

CMO 72

CMO Brand Identity Branding Storytelling 72

Martech

MARCH 28, 2023

Movable Ink, the personalized content platform, has announced the launch of a new mobile suite , adding to the range of channels where it can use data to create personalized engagement with users. Improved attribution in mobile channels. Why we care. Two reasons. Get MarTech! In your inbox.

SMS 87

SMS Deep Linking Landing Pages Mobile Marketing 87

Martech

MARCH 27, 2023

Global software giant SAP has announced a new Commerce Cloud composable offering, providing merchants new levels of flexibility and a range of choices between the complete Commerce Cloud package and specific applications and services. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable.

Digital Experience Platform 101

Digital Experience Platform Lock-In eCommerce Verticals 101

Martech

APRIL 14, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the value of these channels and the type of benefit they bring to a campaign helps determine budget spends, traffic sources and how to optimize campaigns. What is the real ROI from a channel?

Marketing Attribution 106

Marketing Attribution Lead Ranking Multi-Touch Attribution Multi-Channel 106

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% of B2B sales interactions will occur on digital channels. Depending on your industry and objective, different social channels might be better than others.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Stevens & Tate

APRIL 15, 2024

Educational Content : In the decision-making process for senior living options, seniors and their families often have numerous questions and concerns, ranging from financial planning and health care services to lifestyle and activity offerings.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Provides flexibility in reaching a diverse range of audiences.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Martech

JANUARY 4, 2024

Electronics rang the bell for discounts peaking at over 30% of list price. The fruitful channels. Dig deeper: Consumers look to use AI for holiday shopping Breaking down the discounts. Toys and apparel were not far behind. As much as 65% of the record holiday spending was driven by those three categories, plus furniture and groceries.

Pricing 90

Pricing Price Customer Surveys Cost 90

Martech

NOVEMBER 18, 2021

Shares were priced at $65, above the expected range of $55 to $65. It orchestrates engagement between brands and customers across multiple channels. Co-founder and CEO Bill Magnuson rang the opening bell at Nasdaq on Wednesday to celebrate. .” ” Read next: Braze and Zendesk on how messaging channels are surging.

Paid Search Agency 100

Paid Search Agency Companies Case Study Case Studies 100

Top Rank Marketing

JANUARY 3, 2024

How to Implement: Broaden your marketing strategy to include a diverse range of video content, such as live streaming, short-form videos, explainer videos, and interactive experiences. Ensure a seamless, integrated experience across channels, maintaining message consistency. What’s on your resolution list?

Marketing & Strategy 99

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 99

Stevens & Tate

OCTOBER 18, 2023

Moreover, evaluate the agency’s proficiency across diverse advertising channels, encompassing digital, print, television, radio, and outdoor platforms. Range of Services Take into account the breadth of services provided by the advertising agency and assess their compatibility with your marketing requirements.

Advertising Agencies 91

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 91

Martech

FEBRUARY 20, 2024

Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Inbox Insight

FEBRUARY 19, 2024

Using a broad range of first party firmographic data points can help you to develop a profile of key characteristics that denote a baseline of lead quality. While bad leads are undoubtedly a waste of valuable time, effort and resource –it’s important to note lead quality has an element of subjectivity.

Lead Ranking 101

Lead Ranking Top of Funnel Ideal Customer Profiles Marketing Qualified Leads 101

Martech

FEBRUARY 6, 2024

Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. We could browse in stores again, but we had become habituated to browsing online (or in app) and for a much wider range of goods than ever before.

Trends 110

Trends Work Management Advertising Agencies Marketing Management 110

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Martech

APRIL 12, 2023

Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. CTV is the fastest growing digital ad channel because of its inventory and adtech precision. This is a significant jump in interest from the first half of 2022, when 43% of DTC expected to up their spend.

Planning 96

Planning Spending Marketing Plans Advertising Agencies 96

SmartBug Media

FEBRUARY 16, 2024

Social media monitoring : Regularly engaging with customers on social networks and monitoring social channels can provide businesses with real-time, honest feedback from a wide range of demographics. Social media tools : HubSpot and Hootsuite help you easily monitor customer feedback across a range of online channels.

Customer Satisfaction 59

Customer Satisfaction Tips Merchandising Opinions 59

Sprout Social

APRIL 17, 2024

Once live, you can seamlessly monitor customer conversations within Sprout’s inbox along with your other social media engagement, facilitating a smooth and consistent customer experience across social channels. Its simple setup process allows for quick deployment across various channels.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

NetLine

FEBRUARY 23, 2023

ABM Programs Are Yielding Measurable Organizational Improvements Most programs are seeing measurable improvements across a range of account, sales, and organizational objectives. Program leaders are looking at a wide range of initiatives to strengthen and expand program coverage and capabilities, and to address current shortcomings.

Account Based Marketing 105

Account Based Marketing Advertising Benchmark ABM Studies 105

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. Macro-influencers Followers Range : 500k-1m followers Cost Range : $5-$10k Macro influencers have both popularity and niche expertise. Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Unbounce

AUGUST 26, 2021

We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. form-fill and click-through pages) Pages with traffic from different ad channels (e.g., form-fill and click-through pages) Pages with traffic from different ad channels (e.g., mobile and desktop).

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Martech

JANUARY 3, 2024

That said, if marketers do notice drops in engagement in the coming year, other digital channels such as digital video or streaming, as well as SEO investment, would be candidates to take up some of that channel space,” Gutter said. He added: “Ad fatigue remains a persistent issue for marketers on social. “By

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Martech

MARCH 29, 2022

CRM marketing platform Optimove has announced that it has acquired Scotland-based mobile messaging provider Kumulos in an expansion of its messaging capabilities, enabling brands to orchestrate multichannel marketing journeys across web, email, and mobile channels. Optimove has said it plans further acquisitions over the next year.

Deep Linking 80

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 80

Contently

FEBRUARY 28, 2023

That’s 30x the average of other channels. When integrated into a larger content marketing strategy, podcasts can help establish a brand’s authority, build customer trust, and drive traffic and engagement across multiple channels. Claritas evaluated 158 campaigns over 36 months, resulting in 834 million impressions.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

DECEMBER 13, 2023

As the new year dawns, the confluence of AI with existing frameworks will allow many to surge forward into new content streams and opportunities to connect with audiences via new channels. While dedicated feeds and channels are not new, we are starting to see that indexing participation in these feeds does not seem optional.

CMS Development 106

CMS Development SEO Trends API 106

SmartBug Media

JULY 4, 2023

Tactics and Channels Inbound marketing primarily relies on digital marketing tactics and channels, such as content creation and distribution, search engine optimization (SEO), social media marketing, email marketing, and marketing automation. It encompasses both online and offline channels to reach and engage with the target audience.

PR 98

PR Planning Marketing Management Public Relations 98

Hinge Marketing

JANUARY 10, 2023

The sample contained firms of various size ranges, and they do business in every region of the globe. The chart below shows that the High Growth firms are much more likely to use outsourced talent for a wide range of marketing needs. High Growth firms enjoy the benefits of this greater focus on digital channels.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Salesforce Marketing Cloud

JANUARY 8, 2024

Chatbots can now elevate online shopping with conversational AI and first-party data, mirroring the best in-store interactions across all digital channels. Headless results in richer personalization, better omni-channel experiences , and peak performance for ecommerce websites. But it’s not enough to just be present on social channels.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Walker Sands

FEBRUARY 21, 2024

They cling to channels instead. The rest start with channels and then try to connect traditional marketing metrics back to outcomes later. It’s a losing battle with an unconventional solution: Lead with outcomes over channels. But more than anything, marketers seem to be stuck in a channel-first mindset.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

SmartBug Media

MARCH 18, 2024

A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Understanding how much you’re spending on customer acquisition will help you identify areas for saving and determine if you’re spending too much on some channels. I know—no pressure, right?

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Content Standard

MARCH 12, 2024

While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. Narrow your focus to your brand’s specialized solution areas, then explore each area through the wide-ranging ways it impacts your audience.

Media 99

Media Brand Identity Branding Storytelling 99

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. According to OptinMonster , 58% of consumers check email before any other information channel, including social media.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Martech

JULY 14, 2021

MGM has also now become AmEx’s second largest consumer acquisition channel, second only to partner channels. AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail. The program in a nutshell. “At Sharing the link.

Word of Mouth 111

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 111

Binary Demand

FEBRUARY 23, 2024

67% of the buyer journey happens on digital channels. Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes. more than digital supplier interactions for affirming value. 75% now use more sources for research.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116