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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience. It’s one of the most trusted channels today. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Source: Semrush.

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How to Build Customer Loyalty with Content Marketing

Valasys

Content is studded everywhere on the digital channel. Social Listening : Listen to what your customers are talking about your brand on social media channels. Read more on 8 Reasons why B2b Marketers Should Prioritize Word of Mouth Marketing (WOMM). Swear by an Indomitable Vision: . Is it the information that it provides?

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. & content reflecting on positive word-of-mouth-marketing (WOMM).

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Eighty-six percent of colleges already have a presence on YouTube. It's being heavily promoted on that old video channel – your television. YouTube continues to improve its own live stream functionality. Use digital channels to drive people to the experience. All that sharing is third party, WOMM validation.

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Content Marketing to Acquire Precious External Business Information

Valasys

Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. Read more on How Omnichannel Reputation Management Assists in B2B Branding.