Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos.

Youtube 132

Youtube Privacy Video Marketing Click Rate 132

ConvertKit

APRIL 26, 2021

With hundreds of big creators monopolizing YouTube, starting a channel from scratch and beating YouTube’s notoriously tricky algorithm is no small feat. YouTube doesn't provide the names of your subscribers. So stay tuned and don’t let YouTube stop you from owning the audience you built. Ben’s YouTube Channel.

Youtube 113

Youtube Email Marketing Features Deliverability 113

Top Rank Marketing

APRIL 18, 2024

Podcasts are very easy to create and launch. Anyone with a microphone and an internet connection can have a podcast listed on Apple and YouTube and ready for consumption. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. But many regularly listen to two-hour-long podcast episodes.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Stop waiting for your videos to go viral. Why YouTube video promotion is so important.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Litmus

JANUARY 13, 2021

Sure, that means more blog posts, ebooks, webinars, and the like… but one area I want to focus on is growing the Litmus YouTube channel. Right now, the Litmus YouTube channel is mostly historical—with some product videos and old episodes of The Email Design Podcast (remember that?!?). Subscribe on YouTube ?.

Youtube 58

Youtube Webinar Metrics Video Marketing Planning 58

ClickZ

OCTOBER 4, 2019

She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. YouTube and video optimization are topics a lot of us are keen to learn a lot more about. Video traffic as a whole is predicted to account for 75% of all mobile traffic by 2020. There are more than 1.9

Youtube 101

Youtube Intent Optimization Merchandising 101

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Marketing Insider Group

SEPTEMBER 6, 2021

That’s why, whether you are recording a business podcast, a webinar, a how-to video, or anything else, you want to start with a high-quality recording. For example, no matter how simple your podcast may be, you should always create a recording plan. It doesn’t matter how good you are at post-production.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Webbiquity

OCTOBER 22, 2020

If you want to share your expertise but you aren’t an excellent writer, consider outsourcing the writing, podcasting, or if video is more your thing… Launch a YouTube channel. When in place of or as supplement to a blog, you can also market yourself through a YouTube channel. Speak at events.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

B2B 118

B2B Youtube Top of Funnel Verticals 118

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Animalz blog

FEBRUARY 25, 2024

You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. An increasing number of customers focus most of their budgets on different channels, platforms, and formats. Have you really considered which channels they prefer and why? ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Learn more about the evergreen fundamentals in our guide.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Include the formats and channels they use and pinpoint any gaps you can fill.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. The influencers you consider partnering with should also be active on the same channels as your audience.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! She graciously shares how simple it is to encourage her colleagues to create video content—give them a framework and give them freedom! Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. You may even recognize her from our recently released customer story series on YouTube. Like What You Heard?

Social Media 147

Social Media Media Startups Transparency 147

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Not knowing the best channel to promote content ( Parse.ly ). Podcast Content Statistics. Podcasting will be a $4 billion industry by 2024 ( The Verge ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Martech

NOVEMBER 15, 2023

Industry-specific videos. Video content that simplifies complex industry practices, like a tutorial series. Interviews and podcasts. Appearances on reputable platforms to discuss industry insights, such as a sustainability expert talking about renewable energy on a podcast. LinkedIn posts.

Thought Leadership 135

Thought Leadership Work Management Marketing Management Opinions 135

Oktopost

MAY 9, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Melissa is the Content, Comms, and Social lead at PlayPlay , an online video creation solution for communication teams to turn any message into a compelling video. Melissa Francois shares her perspective on managing global social media.

Marketing & Strategy 94

Marketing & Strategy Work Management Marketing Management Youtube 94

Vidyard

OCTOBER 26, 2021

KITCHENER, Ontario – October 26, 2021 – Vidyard , the leading video platform for businesses, today announced the launch of Sales Feed , a digital media network dedicated to serving a new generation of sellers with the latest sales tips, news, and entertainment. The weekly podcast launches this November. Coming this November.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

ClearVoice

DECEMBER 9, 2022

TikTok and short-form video. Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. And TikTok is not the only video platform making a splash with “shorts.” Audio content and podcasts. ” KFC.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Contently

JULY 26, 2022

Leverage audio and video content. consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Content Standard

MARCH 9, 2022

And we’re not just talking text, either: MUM can understand and contextualize across 75 languages in videos and podcasts and even glean data and context from static images. Users will find richer knowledge graphs providing a variety of content formats instead of just written words, from images to videos and podcasts.

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Listen to Podcasts. Google Podcasts. Apple Podcasts.

Planning 119

Planning Work Management Marketing Management Marketing Automation Services 119

Buffer

JANUARY 18, 2023

Just answer the questions in your videos and fit the keyphrase into your caption. Paid plan starts at $6/month/channel Description : Not to toot our own horn, but Buffer offers multiple features that can actively improve your content creation journey, especially stress-free scheduling to multiple social media platforms.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Host a Podcast Podcasting is another effective website promotion strategy that doesn’t have to cost much. You can create podcast content the same way you create blog posts.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” But even in the age of social media and video, blogging is still a great strategy for making money. Create a Podcast. Start a YouTube Channel. Create a Podcast.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Oktopost

MAY 4, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Flipping the script on recruitment marketing, Andrew Wood , Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the game. Episode Summary.

Social Media 69

Social Media Acquisitions Transparency Media 69

Hubspot

FEBRUARY 24, 2021

Instead of leaving that footage to collect dust in your video library, you can repurpose it. You may think that once your live Facebook video has ended, it's no longer usable. But in fact, you can use that same video to produce 10 more pieces of content. Can you download Facebook Live videos?

Facebook 98

Facebook Content Youtube Copyright 98

Stevens & Tate

SEPTEMBER 20, 2023

Simply put, digital marketing is an umbrella term that encompasses all marketing efforts using digital platforms or channels. Digital advertising, however, is a subset of digital marketing, specifically focused on promoting products or services using online advertising channels.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126