Crimson Marketing

DECEMBER 2, 2014

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. He also shows how this centralized marketing system branches out in all of the company’s marketing channels. Digital Marketing Podcasts' Michel tells us how.

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. Douglas Burdett, host of The Marketing Book Podcast.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Crimson Marketing

OCTOBER 29, 2014

Marketing professionals must be much more conscious than before about the marketing channels used to distribute a message. In this Moneyball for Marketing podcast, Mark Thabit, CMO at public relations software platform Cision, shows us how it’s done. Digital Marketing Podcasts'

CMO 100

CMO PR Advertising Channels Public Relations 100

Content Standard

APRIL 22, 2024

A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Data science now allows us to predict the impact of future decisions, such as how removing a product or deprioritizing a channel will play out.

CMO 72

CMO Brand Identity Branding Storytelling 72

Crimson Marketing

SEPTEMBER 24, 2014

Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. They are: Digital Discovery: Nicolas says the phenomenon of “discovering products you didn’t know you wanted” is amplified through digital marketing channels.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. That’s 30x the average of other channels.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Spiralytics

JANUARY 31, 2023

As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products. Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 148

Rules Planning Brand Identity Branding 148

The Forward Observer

OCTOBER 13, 2023

It also shows how to master content distribution across channels such as websites, blogs, email, and social media networks to maximize reach, engagement, and impact. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Planning 130

Planning Top of Funnel Content Marketing PPC 130

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Marketing Insider Group

JULY 11, 2023

Advertise on effective channels, work with micro-influencers, and make your ads engaging. Choosing the Right Channels If you want to sell hard hats, you should put up ads wherever construction workers frequent. Podcasts People make fun of podcasts because everybody seems to have one. Image Source 1. Image Source 3.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its Flight Control creative delivery platform. Digital audio continues to grow as an ad channel — it’s expected to exceed $11 billion in U.S.

Creativity 116

Creativity Paid Search Agency Campaigns Advertising Agencies 116

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. 03:27] The Power of Digital Channels – The shift to digital channels was driven by several factors.

Peer-to-peer 103

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 103

Martech

JANUARY 4, 2024

New channels, new platforms, new customer expectations, how do you keep on top of them all? Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? They’re all available on the most popular podcast apps and probably the lesser-known ones as well. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing AI 115

Marketing AI Ethics Planning Paid Search Agency 115

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Episode Summary. Stay in the Loop.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150

Choozle

MARCH 20, 2024

This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. What is Audio Advertising?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Vidyard

JANUARY 24, 2022

A podcast to amp you up during your mid-day walk? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales Podcasts 1.1 30 Minutes to President’s Club Podcast 1.2 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Include the formats and channels they use and pinpoint any gaps you can fill. Run a gap analysis.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Oktopost

FEBRUARY 6, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? Hint–it’s all about making your social channels a destination and giving more than you ask. Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here!

Business 131

Business Youtube Social Media Communities 131

Oktopost

AUGUST 31, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Peter also reveals why it’s imperative for brands today to have a narrative arc to carry their story – regardless of how many channels and platforms marketing is spread across. Subscribe to the Radically Transparent Podcast: We’re on Apple Podcasts.

Transparency 118

Transparency Youtube Software B2B Sales 118

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. If you’re a certain age, you probably remember the early, heady days near and around 2005 when the mash-up of iPod and broadcast created podcast as a term and Steve Jobs showed how to create one using Apple’s GarageBand software.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Oktopost

MARCH 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. CMO Jason McClelland of Algolia takes the hot seat! Episode Summary.

Transparency 144

Transparency CMO Click Rate Youtube 144

Oktopost

FEBRUARY 7, 2022

Listen to the Podcast: Or subscribe on Spotify or YouTube. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. In each episode, SMMs talk through how they stay creative and interesting across their various social channels. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Oktopost

MARCH 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness. Love going Behind the Post?

Ad Building 69

Ad Building Tips Thought Leadership Brand Identity 69

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Joining the Radically Transparent podcast is Sarah Emmott, Head of Brand for Work Management by Atlassian , one of Fast Company’s “Most Innovative Companies in the Workplace”. Want to hear more from renowned B2B marketing leaders?

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Paid Search Agency 124

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He dives into what B2B organizations can learn from a corporate troll strategy and how to examine your own social channels against competitors to tastefully do social media better. Want to hear more from renowned B2B marketing leaders? Episode Summary.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Oktopost

JULY 13, 2022

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Chedva is also a Future of Work expert and the host of the Looks Like Work podcast. Check out her podcast Looks Like Work !

Transparency 131

Transparency Advertising Agencies Paid Search Agency Click Rate 131

Digilant

MARCH 10, 2022

As an advertiser, one of the most important decisions you make is which channels to leverage for digital ads. Podcast advertising has recently become popular with marketers of all industries. Podcast listeners tune into eight different podcasts a week on average, making it a lucrative advertising channel.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Oktopost

FEBRUARY 24, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Apple Podcasts, Spotify or follow Oktopost on LinkedIn.

Optimization 125

Optimization Transparency Marketing Management CMO 125

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. It is estimated that more than a third of Americans now listen to podcasts regularly. Most podcast advertising is located midroll with durations of 30 and 60 seconds being most common.

Spending 127

Spending Advertisements Advertising Amazon 127

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. As the first dedicated social media marketer at EY Canada , Dylan Doyle shares how he shifted the social function outside of brand and to a go-to-market channel. Check out their recently rebranded Instagram channel here. Episode Summary.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

Oktopost

JANUARY 13, 2022

Listen to the podcast: ? Or catch us on Apple Podcasts , Spotify , or YouTube. Subscribe to Our Channel Here. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Watch the recording: ?

Transparency 114

Transparency Budget Programs Click Rate Youtube 114

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach. Like What You Heard?

Social Media 147

Social Media Media Startups Transparency 147