channel 
Hubspot
NOVEMBER 17, 2011
A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Although ads might generate immediate results, you need to keep spending money in order to continue generating leads from PPC.
Lead Liaison
NOVEMBER 8, 2017
Marketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales. Problem: Lack of Engagement on Social Platforms.
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Oktopost
MARCH 2, 2020
Yes, job seekers, much like buyers, research potential employers online. Ensuring that they find the relevant information about your business is part of digital marketing. Finally, and most importantly, digital marketing is an ROI positive channel, generally speaking. Establish a presence on relevant channels.
Hinge Marketing
JANUARY 5, 2016
2) Referrals look for you online. channels to “check you out” and three of the top 4 ways they do that are online. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. Your website is at the top of your lead generation strategy’s funnel. We also found that 51.8% CFOs love that!).
Hinge Marketing
AUGUST 21, 2014
In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. On the low end of the graph below, representing firms with lower levels of online lead generation, we see profitability of 14-15% of revenue. Consider this.
Hinge Marketing
AUGUST 14, 2013
But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. The few A/E/C firms that have capitalized on the potential of online marketing are attracting new leads and building a tangible competitive advantage. Here’s why.
Hinge Marketing
JUNE 25, 2014
The data showed that today, most firms are using their website for at least basic online marketing purposes: last year, 46% of firms redesigned their websites, 77% generated at least some of their leads online, and 66% plan to expand their online marketing budgets next year. Email marketing.
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