channel multi-touch recency Touchpoints Related Topics 
DemandBase
AUGUST 21, 2020
keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. That’s why Sales and Marketing teams need to be nimble and orchestrate complex, multi-step plays to engage key members of the buying committee showing engagement. Let’s dive in.
Heinz Marketing
FEBRUARY 2, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. first-touch, last-touch, linear, time decay, algorithmic).
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