45 Phenomenal Email and Mobile Marketing Stats
FEBRUARY 9, 2016
But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Those are just a couple of the findings in the nearly four dozen email and mobile marketing facts and statistics from 15 different sources compiled below.
The Undeniable Benefit of a Consistent Cross Channel Marketing Message
JANUARY 25, 2017
While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.
Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience
JUNE 22, 2015
A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience.
Why Cross Channel Marketing Needs To Be Visual
NOVEMBER 3, 2016
Imagine you are working on building a cross-channel marketing campaign. Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube.
The Future Will Bring More Cross Channel Marketing Opportunities
AUGUST 5, 2016
This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets.
2016 Cross Channel Marketing Trends
FEBRUARY 5, 2016
This week it's omni-channel, multi-channel and cross-channel marketing. Top 10 Omni-Channel retail trends for 2016. How Macy's CMO Uses Omni-Channel Marketing to Surprise & Delight Shoppers. 6 Tips For Effective Cross-Channel Marketing.
3 Examples of Brands Doing Real Cross-Channel Marketing
JULY 7, 2016
Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love when my mobile search results show me nearby store inventory. As a marketer, I hate cross-channel marketing, or rather, I hate how hard it is. Cross Channel Marketing
Data is the Biggest Roadblock to Cross Channel Marketing Success
FEBRUARY 17, 2017
Of course data is the biggest roadblock to cross channel marketing success. In a report issued last year by Econsultancy, when asked to describe their organization's ability to manage data across multiple channels, 51% of respondents said they operate under the dreaded silo landscape.
Mobile Marketing Trends for 2016
JANUARY 22, 2016
This week's topic: Mobile Marketing. Top 10 mobile marketing trends for 2016. We all know mobile wallets are eventually going to replace credit cards: Is this year the tipping point? Five Mobile Marketing Trends for Emerging Markets in 2016. Mobile Marketing
Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands
NOVEMBER 10, 2016
A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. 80% of social media engagement happens on mobile ( comScore ).
The Biggest Mobile Marketing Trends of 2016
SEPTEMBER 16, 2016
This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Mobile Isn't Just Another Screen.
Modern Marketing Essentials Guide to Mobile Marketing (eBook)
JUNE 4, 2015
practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. This just in.
3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
APRIL 20, 2017
After all nobody but you, knows what is most important: lead generating, building brand awareness, increasing revenue or engagement in offline channel. Take good care of your website to make it user-friendly, as well as responsive for mobile devises. Cross Channel Marketing
Using Mobile Experiences to Grow Your List
DECEMBER 7, 2016
Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact.
Mobile is Leading the Cross Channel Charge This Holiday Season and Other Cross Channel.
NOVEMBER 13, 2015
The topics include but will not be limited to: - Mobile marketing. Cross-channel marketing. This Week's Friday Five: Cross Channel Marketing. Why Mobile Is Driving A Cross Channel Holiday Strategy. Cross-Channel Marketing: 4 Steps to Success.
What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
JULY 14, 2016
The term "cross channel marketing" is hardly new. Far too many marketers still do not reap the benefits of cross channel marketing. But for right now, let's start with the basics: What is cross channel marketing? Cross Channel Marketing
3 Mobile Marketing Trends You Can't Afford To Ignore
OCTOBER 13, 2016
Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.
Behold the Ongoing B2B Mobile Marketing Disconnect
JANUARY 20, 2017
Chasing the Ever More Mobile Buyer. In their report, eMarketer shares the findings of various research done on the subject of mobile marketing and B2B marketers, which I'll get to in a second. That's right kids, a mobile device. Mobile Marketing
2 Out of Every 3 Digital Media Minutes Now Spent on Mobile
JANUARY 4, 2017
Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. But in this context, in OUR marketing context it speaks volumes to the inherent need to have a strong mobile marketing strategy.
7 Compelling Reasons to Invest in Mobile Marketing
JUNE 16, 2016
Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Despite the ROI reservations, mobile spend is rising.
Mobile is dead: start thinking mobility now…
MARCH 10, 2014
Since 2005, we read and hear that each approaching year is going to be the “year of mobile” or that “mobile advertising will become more than important than digital” At same time, we understand that all media is digital media. (Photo credit: Irita Kirsbluma).
Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?
DECEMBER 17, 2016
Vine’s rise and fall should serve as a cautionary tale for other social media and mobile platforms, reminding even well-known brands that the future isn’t guaranteed. Why Mobile Platforms Flourish and Die. Which Mobile Media Channels Are Up Next on the Chopping Block?
6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
Modern B2B Marketing
MARCH 20, 2017
Within this category, mobile marketing automation has emerged to cater specifically to app marketers. By integrating mobile marketing automation into your marketing platform, you can run multi-channel campaigns and transfer web-originated user behavior data to mobile and vice-versa. .
How To Compete In An Omni-Channel World
MARCH 16, 2015
The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce.
3 Ways Mobile Insights Are Informing Online and Offline Marketing
Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?
7 Cross-Channel Apps of Highly Effective Modern Marketers
APRIL 1, 2016
In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Cross Channel Marketing Marketing Automation
2013 Is Not the Year of Mobile!
Digital B2B Marketing
JANUARY 15, 2013
We see the predictions every year: This will be the year of mobile! It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. But mobile means we are always connected! But apps are uniquely mobile!
One Third of CMOs Not Integrating Within Digital Channels
AUGUST 23, 2016
It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth.
Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
Computer Market Research
OCTOBER 18, 2016
3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. Now, as a vendor, not only are you probably well aware of inbound marketing, you’re probably frustrated with it—and that’s because your channel partners don’t have a clue about how to use it.
What Cross Channel Marketing and the Latest Hit Songs Have in Common (Playlist Included)
OCTOBER 5, 2016
This go round it's all about six Billboard Top 40 songs: titles or lyrics or both and what they have in common with Cross Channel Marketing. " How many marketers are "very much set up to effectively orchestrate cross channel marketing activities?"
BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
Customer Experience Matrix
SEPTEMBER 27, 2014
For those of you who haven’t been paying close attention, a CDP is defined as a • marketer-controlled system that • supports external marketing execution based on • persistent, cross-channel customer data. CDPs are important because few marketers have been able to build adequate cross-channel databases and because connecting those databases with execution systems has been difficult.
55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness
AUGUST 10, 2015
As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies?
Mobile SEO: How to Search Optimize Mobile Websites
OCTOBER 1, 2012
Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. 28% of all Internet usage is on mobile phones. • B2B mobile web use still trails consumer search, but is growing rapidly. On-Page Mobile SEO Techniques.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Are you adopting the right channels?
3 Core Functionalities for Multi-Channel Marketing
Modern B2B Marketing
SEPTEMBER 27, 2016
Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This initial search may complete, then reinitiate later with a mobile application search that continues on social networks.
Why is Mobile at the Heart of the Customer Journey?
OCTOBER 15, 2015
Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Whether our goal is exploration, education, or action, we use mobile. Mobile is not a stop on the path to purchase.