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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. Douglas Burdett, host of The Marketing Book Podcast.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Audio stories are different from any other medium for this very reason. Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? Take NerdWallet , for example.

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How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. How many new publications, media outlets and channels are you reaching? . Where and with what audience outreach?

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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

2021 marketing trend 3: The podcast comes of age—and starts to earn its keep. Our favourite podcasts helped get us through 2020, and the medium is certainly going nowhere any time soon. No longer the ‘cool new thing’, podcasts are growing into a serious commercial contender. What to expect. How to take advantage.

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Podcasts now a top channel for B2B marketing

Martech

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Furthermore, 26% listen to podcasts every week.

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Harmonizing the Old and New: The Dynamics of Radio Advertising in the Digital Era

Stevens & Tate

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

This demographic represents prime earning and spending positions, emphasizing the importance of targeting them through CTV or alternative channels. Audio advertising involves the promotion of products, services, or messages through auditory channels like radio, podcasts, or streaming music platforms. What is Audio Advertising?