Understanding Generational Social Media Preferences

grow - Practical Marketing Solutions

I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. If not, time to test the next channel.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Tools 132

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Why it takes so long to achieve social media success

grow - Practical Marketing Solutions

If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by Social Media Examiner. Social media success takes time. But social media connections are weak relational links.

There is no community on social media

grow - Practical Marketing Solutions

Here is why companies can certainly build communities on social media and, in fact, they are doing so. Instead, I would probably take a fraction of that budget and create a really great public YouTube channel, for example. Is there a place for social media in a boring business?

Social media employee advocacy is the heartbeat of your company

Biznology

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. You have a social media playbook for your company.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. By Mark W. Schaefer.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). Now swing by their YouTube channel. Now swing by their YouTube channel.

Use This Surefire Guide To Boost Your Social Media Followers

grow - Practical Marketing Solutions

Do social media followers matter? We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Social Media Followers Matter.

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

Stats 125

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.

Why every business needs a social media business audit

Biznology

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Note each social channel where you have a profile.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.

5 steps to wrangling your most important social media channels

Biznology

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Identify your most important social channels.

Brand 40

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy.

Case study: Social media success in regulated industries

grow - Practical Marketing Solutions

Social media and regulated industries: A love story. They are also actively re-purposing content into different marketing channels to get the most economic value from their content investment. The lessons for success with social media in a regulated industry.

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group.

Is social media engagement still a thing?

grow - Practical Marketing Solutions

Remember when social media was about engagement? For example, The hottest apps right now are Meerkat and Periscope, essentially turning you into your own live-streaming channel. Does it still have a place in the social media eco system?

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

So how should a small business with limited resources realistically approach social media marketing?”. The time and resources needed to be effective in social media is certainly a problem for companies big and small. 5) Don’t view social media as an “add on.”.

5 Social Media Truths, and How To Manage Them

Modern Marketing

by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Reevaluate Your Social Media Goals.

5 Tips For Improving Your Social Media ROI

Modern Marketing

by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. So just how do we measure what we’re doing on social?

Is there a place for social media in a boring business?

grow - Practical Marketing Solutions

Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? ” If the answer is “yes,” then social media should probably be a top priority for you. Why would I participate in social media?”

Twitter leads Fortune 500 social media surge

grow - Practical Marketing Solutions

After several years bumbling around on social media, Fortune 500 companies are seemingly climbing aboard and approaching the usage levels of their more nimble INC 500 brethren. 77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Optimize Your Social Profiles.

Social Media Engagement – 2017’s Surprising Best and Worst Performers

B2B Marketing Insider

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Social media has become a dead end for content.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. And social media provides content creators with listening capabilities and a delivery mechanism. Below are some tips to unite content and social media.

Does Paid Social Media Work?

Modern Marketing

It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? Read the full story on Social Media Examiner.

Work 95

Your marketing success may hinge on Gray Social Media

grow - Practical Marketing Solutions

In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. Gray social media.

Why Ad Agencies aren’t adjusting to a real-time social media world

grow - Practical Marketing Solutions

“Our ad agency set up a separate division for social but they still try to manage it like it is purely advertising. Social media is a relatively mature channel by now. The dynamics of social versus advertising. 3) Unrealistic expectations for social.

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane.

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

Case Study: Denny’s flips its audience with a sassy social media strategy

grow - Practical Marketing Solutions

The restaurant chain is re-inventing itself, led by a sassy social media strategy. Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform.

Hard lessons agency customers need to learn about social media marketing

grow - Practical Marketing Solutions

Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. I worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media?

Agency 110

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. So how did we get hung up on the social media “conversation” as a goal of its own? What is the future of the social media “conversation?”

Cost 99