Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Marketing Insider Group

JANUARY 31, 2023

Also, keep in mind that a full-service offering is more demanding than that of engagement in just one or a few channels. Agency Model When it comes to agency models, there are typically two kinds: digital full service and digital channel specialists. To learn about the purpose of a digital marketing agency, enjoy the short video below.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

KoMarketing Associates

MAY 13, 2021

However, new research suggests that this remains a difficult tactic to measure in terms of return-on-investment. Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media.

Social Media 215

Social Media Social Marketing Media Mobile Advertising 215

Webbiquity

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. How are content marketers measuring results and proving value?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

SEPTEMBER 28, 2021

For goals to be achievable, they should be specific and measurable. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. Whatever you want to achieve, you need to define it and measure it.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.) Engagement data (email open rates, social media engagement, etc.)

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

KoMarketing Associates

JULY 7, 2021

DemandGen recently published its “Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (39%) believe that their company still “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

Marketing Insider Group

MARCH 6, 2023

According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Post stories that will eventually disappear on channels like Facebook, Snapchat, Instagram, etc. What Exactly Does “Creating Video Content” Mean? But what exactly qualifies as video content? Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

KoMarketing Associates

APRIL 7, 2021

However, new research suggests that this tactic remains one of the most difficult to measure in terms of revenue. Out of all of the tactics measured by the researchers, SEO (18%) was the least difficult to analyze in terms of revenue attribution. Many marketers have already integrated social media into their overall marketing plans.

Social Media 160

Social Media Social Marketing Planning Media 160

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. This was another common theme for all three of the demand generation surveys cited here. Research/survey reports: 52% (compared to 54% in 2020). can be tricky.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

APRIL 23, 2024

E mail marketing for B2B continues to be one of the most cost-effective channels for helping your company enhance its marketing initiatives and generate more revenue. Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. It helps you plan everything—from messaging to channel selection.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. What about results?

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Marketing Insider Group

DECEMBER 9, 2019

With this approach, you’ll ensure consistent messaging across all formats and channels. Ultimately, integration allows you to get the right message in the right channels at the right time and in front of the right audience. And trust is heavily on the mind of marketers, according to PAN’s survey. While 55.6% While 55.6%

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Webbiquity

JULY 19, 2022

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Guest post by Ron Stefanski.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. 63% of B2B marketers report using a content marketing agency to handle some or all of their marketing program. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 91

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 91

Marketing Insider Group

AUGUST 11, 2023

Talent Acquisition: It’s also a channel to showcase company culture and values, attracting potential employees. Surveys and audience research are essential to gauge your followers’ needs. Utilizing SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) can provide clarity and direction.

Social Networks 179

Social Networks Business Work Management Social Media 179

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. You can download an executive summary of the survey results here. What these growth numbers don’t reflect, however, is the relative absolute spend in digital vs. traditional channels.

CMO 218

CMO Customer Surveys Analytics Planning 218

Martech

DECEMBER 1, 2023

Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses. You are a data analyst.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. This has made for a challenging 2023. Their approach?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

The Point

FEBRUARY 28, 2023

In uncertain economic times, Market Development Funds (MDF) can be a precious resource for channel partners (resellers, distributors, ISVs) looking for budget to fund sales and marketing activity. Yet industry surveys report that as much as 60 percent of available MDF funds go unused. Define your message.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic. Image: IAB.

Advertising Agencies 103

Advertising Agencies Planning Mobile Advertising Budget Programs 103

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

MARCH 14, 2024

Marketers often report an impressive average of 14.1 Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Personalization and consumer insights. Guidelines.

Guidelines 112

Guidelines Advertising Agencies Media Paid Search Agency 112

Biznology

NOVEMBER 16, 2020

That way, you allow users to seamlessly communicate with your company using various devices and customer service channels. Providing customers with effective and real-time customer service across multiple channels will boost their satisfaction and transform them into customers faster. Measure Customer Sentiment.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Learn more about the evergreen fundamentals in our guide.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. Christopher S.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Martech

AUGUST 8, 2022

The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study. Top challenges: Measuring campaign effectiveness, finding talent. Download the full report , Marketo Experts: Their Goals, Challenges, and Strategies. Survey methodology.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Studies Automation 98