The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Marketing Insider Group

JANUARY 4, 2023

When allocating marketing budget to digital and offline channels, many marketing organizations are throwing in the towel with offline marketing. Offline channels have complex operational schedules with significantly longer lead times and are difficult to measure. Level the playing field with logical measurement.

Marketing Mix 199

Marketing Mix Planning Allocation Tips 199

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set Clear Goals Goal setting is an important practice for measuring marketing success as it provides a clear roadmap to achieving desired outcomes. Make sure your goals are measurable.

Work Management 296

Work Management Marketing Management Budget Programs Allocation 296

Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. Historically, marketing success has often been channel-centric in its measurement.

Cost per Acquisition 126

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 126

SmartBrief - Marketing

MARCH 7, 2024

According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. And who can blame them?

Merchandising 59

Merchandising Marketing Analytics Tools Conversion Lead Ranking 59

Tiecas

APRIL 5, 2024

Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Even a basic outline brings clarity and helps you measure results against defined goals.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. Campaign optimization then becomes so much easier due to the measurable outcomes. Measuring email marketing success includes the following. Click-Through Rate (CTR).

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Vision6

APRIL 17, 2024

Assign Specific and Measurable KPIs For your omnichannel strategy to be successful, you’ll need to set some goals to strive towards. To develop those goals, use the SMART goal framework: SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Measurable: What data will you collect to measure your success?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

ClickZ

NOVEMBER 3, 2023

With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever. The report analyzes spending strategies, channel performance, and the importance of accurate measurement for success.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Martech

FEBRUARY 19, 2024

Campaign performance optimization: Measure and analyze the performance of marketing campaigns to identify the most effective channels, messages, and tactics. Return on investment (ROI) analysis: Measure and analyze the ROI of marketing initiatives and campaigns. social media, email, search engine marketing).

Acquisitions 95

Acquisitions Marketing Budget Analytics Allocation 95

Navigate the Channel

OCTOBER 4, 2023

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is.

Privacy 119

Privacy Paid Search Agency Ads Privacy Protection 119

Martech

OCTOBER 12, 2023

Without dependable attribution, brands can’t accurately measure the success of their campaigns. Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. But what these marketers may not realize is that we’re already long past the days of guesstimating success.

Advertising Agencies 126

Advertising Agencies Emarketing Validation Touchpoints 126

Navigate the Channel

NOVEMBER 9, 2023

Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. New channels seem to pop up on an almost daily basis and join the already crowd field. Which social media channels should I prioritize? Be sure to tie those metrics to your goals.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it?

Conference 101

Conference Digital Transformation Sample Touchpoints 101

Martech

OCTOBER 11, 2023

Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail. As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. That makes RMNs an unrivaled source of first-party data.

Planning 120

Planning Marketing Plans Spending Network Marketing 120

Choozle

MARCH 27, 2024

With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This ongoing fragmentation in CTV results in inefficiencies in ad buying, negotiation challenges, and campaign management and measurement complexities across various platforms.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. Marcel : Thanks, Bart and it is true that triangulation is often seen as the optimal way of measuring marketing effectiveness. Marcel: Yes.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Convince & Convert

APRIL 12, 2024

Remember, the steps outlined below should be taken once you have completed an overall audit of your brand’s social channels. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes.

Social Media 135

Social Media ROI Media Cross-Selling 135

ClickZ

JANUARY 12, 2024

updates, eCommerce brands are now facing a growing challenge: gaining clear visibility into the performance of their media mix channels. The Challenges of Current Measurement Practices The digital advertising landscape has evolved significantly over the past five years, growing more complex and demanding advanced measurement techniques.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Top Rank Marketing

NOVEMBER 20, 2023

These KPIs should align with your overall business strategy and be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By using a SMART framework for developing KPIs, you will be better able to measure the effectiveness of your strategy. Social media platforms to directly engage with your audience.

Planning 117

Planning Allocation Process B2B Marketing 117

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Nearly two-thirds of ad buyers (62%) cited the lack of measurement standards as a top challenge to continued growth, a new IAB study found. In-store measurement. Personalization and consumer insights. Guidelines.

Guidelines 120

Guidelines Advertising Agencies Media Paid Search Agency 120

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 96

Marketing AI Optimization Allocation Customer Satisfaction 96

Only B2B

APRIL 10, 2024

Data Measurement and Analysis: Without proper data tracking and analysis, it’s difficult to pinpoint areas for improvement in your MQL nurturing process. Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. Today, social media is not just a fad but a viable digital marketing channel. different social media channels every month. However, a better measure of each platform is how people use them in relation to their online buying habits.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. But at the same time, this channel was inaccessible for many brands — advertising costs were high and determining when (and even if) an ad would run was difficult, if not outright impossible.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Television marketing 102

Martech

APRIL 6, 2022

Effective measurement is a fundamental pillar of all marketing. Targeting the right audience on the right channels and measuring the right performance metrics is core to any successful marketing program. But measurement is becoming increasingly difficult in today’s privacy-first world. appeared first on MarTech.

Privacy 134

Privacy Advertising Channels Marketing Report Effectiveness 134

Martech

APRIL 9, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Optable is finding that the targeting and measurement mechanisms work.

Privacy 110

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 110

Martech

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss.

Advertising Channels 103

Advertising Channels B2B Marketing Ads B2B 103

Sprout Social

JANUARY 24, 2024

How to choose the right metrics for influencer marketing Choosing the right metrics for influencer marketing begins with setting specific, measurable and time-bound goals aligned with your broader social media marketing strategy. Not all social channels tell you both reach and impressions.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

Oktopost

MARCH 10, 2022

Traditional channels that used to be our ‘bankers’ disappeared overnight. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

ClickZ

FEBRUARY 22, 2023

There are multiple ways to measure the impact of paid social on your business, but each method has its own set of challenges. In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

Martech

OCTOBER 10, 2023

That said, maintaining a consistently great customer experience across multiple channels over time requires more than a well-articulated strategy and an initial agreement to move in this direction. Customer journey orchestration’s multi-channel approach and emphasis on personalization can often exacerbate the risks here. Measurements.

Customer Satisfaction 120

Customer Satisfaction Enterprise Management Work Management Multi-Channel 120

Martech

APRIL 12, 2023

Over two-thirds of DTC brands use these channels, and 57% plan to increase spending in CTV/OTT in the first half of 2023. CTV is the fastest growing digital ad channel because of its inventory and adtech precision. And 38% said measurement capabilities were another good reason. Measurement. Why we care. Get MarTech!

Planning 104

Planning Spending Marketing Plans Advertising Agencies 104

Martech

APRIL 9, 2024

Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices. This results in a more personalized experience for your customer on their preferred channel.

Paid Search Agency 104

Paid Search Agency Features Personalization Ads 104