4 Marketing Lessons from YouTube Giants

Modern B2B Marketing

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? We know this well ourselves at Marketo–our blog was launched before we had a product to ship.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

Trending Sources

Vidyard Gains Momentum Among Marketo Users


More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. KITCHENER, Ontario – December 2, 2015 – Vidyard, the leading video marketing and analytics platform, today announced it has surpassed the milestone of 100 businesses using Vidyard’s integration into the Marketo engagement marketing platform. Customer accomplishments as a result of the Vidyard-Marketo integration include: Altium. About Marketo.

Vidyard Named Finalist for 2016 Marketo Revvie Awards


Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.

The Best Ways to Add Subscribers to YouTube

Modern B2B Marketing

by Katie Byrnes So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Relax, we’ve found a few ways to add subscribers and increase YouTube viewership.

4 Video Marketing Strategies to Help You Get Better Results Right Now


Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Optimize your video content and social channels. Don’t forget to optimize your social channels, too.

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Navigating the Global Digital Ad Landscape [Infographic]

Modern B2B Marketing

At Marketo, we’ve stretched our wings into a number of new countries recently , and we’ve worked to navigate these new landscapes with a true understanding of our global audience.

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50 Stats to Help You Choose The Right Social Networks for Your Brand

Modern B2B Marketing

The challenge is, there are more social channels than ever before. One mistake I see marketers make all too often is trying to incorporate too many channels into their strategies. Focus your efforts on the channels that your target audience prefers. YouTube. YouTube.

How To Boost Conversions With Personalized Remarketing

Modern B2B Marketing

There are a variety of tools that you can use to do this, but recently we did a webinar that focused on how combining the power of Marketo’s Real-Time Personalization and Google’s Remarketing can help accomplish these tasks.

Thoughts from Viewtopia 2016: Video Has Evolved


YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day.

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Marketo Book Club: Sales 2.0

Modern B2B Marketing

In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. Customers are educating themselves via the Internet and other social media channels. Marketo Book Club: Sales 2.0

4 Ways to Elevate Your Marketing with Great Content

Modern B2B Marketing

New channels, strategies, and campaigns. Paired with video, we can create compelling content experiences on a variety of channels and glean unique insights from each. The brands that are leading the pack have nailed down these three key areas: content, channels, and insights.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of top 100 vloggers. Ron Gelok is an entrepreneur and professional network marketer who vlogs on his YouTube channel, Ron Gelok III: Empowering People to Prosper.

How Facebook Watch Will Change the Game for Marketers

Modern B2B Marketing

Unlike the company’s venture into related video content, which launched in 2015, Watch seems to initially compete directly with YouTube, with the potential to creep into Netflix’s original series market share.

Choosing a Video Platform: What to Evaluate for Marketing and Sales


Can you upload directly from your YouTube channel? Content Distribution : is it a simple task to share your videos to multiple channels from within your VP?

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

2017 will see some exciting new content types and channels come to the fore. marketo. Marketo. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.

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The Future of Digital Marketing is Already Here

Modern B2B Marketing

Create engaging experiences tied together across channels and time at scale. Watch the clip from Minority Report on YouTube here: https://www.youtube.com/watch?v=ITjsb22-EwQ&feature=kp. Watch the British Airways ad on YouTube here: https://www.youtube.com/watch?v=GtJx_pZjvzc.

Live Video in 5 Steps: From Creation to Measurement

Modern B2B Marketing

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Leverage the existing audience channels in your arsenal.

12 Tips Every Brand Should Incorporate Into a Live Stream Marketing Campaign

Modern B2B Marketing

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today?

Why Revenue Teams Need to Go All-in on Technology

Modern B2B Marketing

TK is the founder of ToutApp , a leading sales engagement solution that Marketo acquired earlier this year. TK recently spent several months in Marketo’s EMEA headquarters, speaking with customers from across the region.

3 Pieces of Social Media Real Estate You Shouldn’t Overlook

Modern B2B Marketing

If you’re a marketing pro, you’ve probably prepared your messaging for social posts and scheduled your emails, but do you have a plan for the visual space on your social channels? Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future?

10 New Examples of Marketing So Useful, You’d Pay For It

Modern B2B Marketing

To watch this video on YouTube, click here. To watch this video on YouTube, click here. This useful list was in no way promoting WASH-FM’s channel, but it did establish their value.

The Personalization Challenge (and Why Tech Alone Can’t Solve It)

Modern B2B Marketing

Answer these questions in the content you share via your blog , your YouTube channel, your newsletters , and your media outreach. The post The Personalization Challenge (and Why Tech Alone Can’t Solve It) appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

4 Life Lessons I Learned (So Far) From a Career in B2B Sales

Modern B2B Marketing

The piano happens to be one of my favorite instruments, and if you’ve never listened to The Piano Guys , a group that covers everything from Beethoven’s 5 Secrets (a favorite of mine) to Rolling in the Deep, you need to stop what you’re doing right now and pull up their YouTube channel.

Video Marketing of the Future: How GoPro Ups Your Marketing Game

Modern B2B Marketing

million YouTube views in its first two days. The GoPro YouTube channel connects users with an authentic, emotional experience, which is the same sentiment the real estate office drone captured in his video.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

Do they spend their time streaming on Spotify, or are they searching for videos on YouTube or with Twitter’s new #nowplaying hashtag? At Marketo, we not only aim to create valuable content for our customers, but we focus on educating first, and selling second.

It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns

Modern B2B Marketing

Whether 50 years ago or today, there are 3 things successful political campaigns have been able to learn from marketers: be targeted, be efficient, and be clear with your message across all channels or be lost in the cacophony of the elections. Obama also leveraged YouTube like never before.

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Modern B2B Marketing

YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. While YouTube and Facebook are not strictly mobile platforms, their video ads are designed to load quickly and run smoothly on mobile devices.

The New Brand Building in the Era of Engagement

Modern B2B Marketing

The campaign is global and spans multiple channels, but it’s also personal and emotional. Customers will also create these stories with us, by engaging on or across social media , and other channels to share and tell stories.

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Microsoft buys LinkedIn: the largest martech acquisition in history?


LinkedIn has become a powerful distribution channel for content marketing — and a source of thought leadership on this subject too. Vertical Competition in Marketing’s Digital Channel. Vertical competition between companies at different stages of the channel.

What’s Ahead for Social Media: Live Video, Influencers, and Content

Modern B2B Marketing

I think this can be attributed to the fact that it can often be easier to identify influencers in the B2C realm (think YouTube sensations, celebrities, athletes, etc.).

4 Ways to Make Your Video Content More Measurable

Modern B2B Marketing

When you pair a smart video hosting platform with a complete marketing automation solution , you can use video as a brand new channel to engage with your prospects and customers throughout their entire buyer’s journey.

More Eyes on Your Video – How and Where to Share

Modern B2B Marketing

YouTube videos show in the footer of emails opened in Gmail, but both Gmail and Outlook block streaming for most embedded players. Here are two different videos posted to Marketo’s Facebook page.

Inspiration in the Nation! Live From The Marketing Nation Summit Day 2

Modern B2B Marketing

As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. E verywhere They Are: You must move seamlessly between online and offline channels, desktop, mobile, and social.

7 Questions to Ask Before Creating a Video Campaign

Modern B2B Marketing

Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient.

3 Ways to Incorporate Digital Innovation Into Healthcare Marketing

Modern B2B Marketing

Increasing marketing touchpoints and channels have created an overwhelming amount of noise for target audiences. By combining the two using digital marketing tactics, you can drive the most compelling message through at the right time and the right channel.

Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag

Modern B2B Marketing

This 4 th edition includes case studies, actionable tips, and updated strategies for all the major social media channels, including Instagram and Pinterest. Why do some YouTube videos go viral, and others get a handful of views (mostly from your immediate family)?

What Raising a Toddler Can Teach You About Engagement Marketing

Modern B2B Marketing

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. When was the last time you thoroughly examined the number of qualified leads each of your marketing channels produces?

7 Must-Read Tips To Simplify Content Marketing Planning

Marketing Insider Group

Content has many lives on many different channels, so we need to consider how the content creation supply chain can work for us vs. against us. Create content at an earlier stage, to be consumed and shared in multiple channels – email, Twitter, blogs, videos, SlideShare, social selling posts – to simplify the marketing process. Create content to make it easier for everyone to share content on earned channels. Forrest Gump tells us “Stupid is as stupid does.”