Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Here are my recommendations: Early Stage: Generate high interest by sharing viral videos.

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The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. United States License. Theme: Contempt by Vault9.

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Adobe Experience Cloud Blog

MARCH 14, 2012

Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. It has received some criticism for this, but it’s not hard to see that the excellent quality of the film is a big part of what caused it to go viral. At Marketo, we constantly stress the importance of content in marketing.

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Adobe Experience Cloud Blog

NOVEMBER 20, 2014

If you want to go viral, how many views would that entail? Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. If your company is leveraging marketing automation platforms like Marketo, all of this becomes much easier and more efficient.

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Adobe Experience Cloud Blog

OCTOBER 14, 2016

Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. It is, however, wholly unique.

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Heinz Marketing

MARCH 1, 2021

” Ideally it’s integrated across multiple channels in an appropriate sequenced way. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. Matt: It becomes a viral moment, right? Is it built into like the Marketo and Outreaches of the world? A new format for the program.

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Adobe Experience Cloud Blog

OCTOBER 26, 2011

Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. The photos appeared across all social media channels and likely drove additional views.

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Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I'd break this into three areas: channel, messaging and media. Those that are 'ready' get passed to sales. It's easy to do and it's free!

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B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 29, 2016

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? Take for example the Ask GaryVee show , a regular Q&A show on YouTube and Facebook where Gary answers questions about business (marketing/social/sales) from his audience.

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Adobe Experience Cloud Blog

NOVEMBER 16, 2016

New channels, strategies, and campaigns. Paired with video, we can create compelling content experiences on a variety of channels and glean unique insights from each. The brands that are leading the pack have nailed down these three key areas: content, channels, and insights. Unleash Your Inner Storyteller.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Vidyard

OCTOBER 27, 2019

For example, if an HR software company released a heart-tugging holiday video that went viral to the tune of millions of views, it could be a whopping failure if none of the viewers were in the target audience of people who’d actually need their solution. Are you publishing on channels where prospects are and are likely to watch?

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QuanticMind

OCTOBER 26, 2017

To go about the task of measuring success, it’s important to figure out what to track, specifically: Source/medium – Which channels are being tracked. Content focus – Such as paid versus organic/earned channels. Content type – Specific offers such as webinars, guides or checklists. >>Back to top. An Attribution Journey .

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Adobe Experience Cloud Blog

AUGUST 27, 2014

Author: Julie Ritchie Many years from now, as anthropologists comb through the remnants of our civilization, they’ll find something strange in the YouTube archives: thousands of people willingly dumping ice water over their heads. The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena.

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Adobe Experience Cloud Blog

OCTOBER 11, 2013

More and more companies are starting to embrace multi-channel marketing that touches consumers on many levels. And it resonated with a lot of people on social channels. Just check out some of the YouTube comments. 5) “Carrie” Remake Prank Viral Video. Clearly, it had the effect Microsoft was going for. A B2B example!

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Campaigns Planning B2B Thought Leadership Multi-Channel 48

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs.

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Vidyard

MAY 1, 2020

As much as it might seem like a pain to create entirely different videos for every channel, that’s what you ought to do for the best results. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. YouTube Video 2.2

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Take the YouTube video series " Will it Blend ". It wasn't necessarily innovative in the fact that it was just a set of 5 videos with the CEO blending various items (as he was already known to do) — but it was wildly viral with millions of downloads within the first week. I have two pieces of advice here.

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Vidyard

MARCH 8, 2021

As much as it might seem like a pain to create entirely different videos for every channel, that’s what you ought to do for the best results. If your bandwidth is limited, it’s best to pick a few channels that you want to do really well on rather than spread yourself thin trying to create videos for them all. YouTube Video 2.2

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Paid Content Social Media Video Marketing Media 65

Single Grain

JUNE 10, 2021

You can spot viral content, see the performance of just-released content, and filter the top content based on any geographic location. This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. Similarweb is a free tool to use. 3) SocialPilot.

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Adobe Experience Cloud Blog

APRIL 4, 2016

Think about it: while YouTube isn’t the only video sharing platform available, it’s arguably one of the most popular, and according to YouTube’s statistics , the channel has over a billion users –almost a third of all people on the Internet–and reaches more 18 to 34-year-olds than any cable network in the U.S. .

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