KoMarketing Associates
AUGUST 9, 2022
It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.
Inbox Insight
MAY 24, 2022
Understanding the importance of multi channel in B2B marketing is one thing, but understanding what all of the related acronyms, tactics and individual channels actually mean is how you can truly begin to understand this comprehensive topic.
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Contently
FEBRUARY 22, 2023
In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.
Inbox Insight
APRIL 11, 2022
Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. What is B2B Multi Channel Strategy? Go Multi Channel.
Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven
Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.
Inbox Insight
MARCH 2, 2022
What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic? How can our unique insights guide your 2022 planning when it comes to channel adoption, investment and reporting?
SWZD
JUNE 2, 2021
5 disruptive trends that are challenging enterprise channel marketers to reinvent their channel partner programs and stay ahead of the curve.
Inbox Insight
MARCH 29, 2022
Measuring brand awareness remains a key challenge for B2B marketers due to its intangible nature, causing it to all too often become overlooked in multi channel strategy. Why should brand awareness feature in your B2B multi channel strategy?
Inbox Insight
MARCH 14, 2022
B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. How to achieve a seamless customer experience through channel alignment and cross-channel integration.
Marketing Insider Group
JANUARY 11, 2023
In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. You have to put a clear strategy in place before you necessarily need it.
Speaker: Michael Brito, EVP, Zeno Group
As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.
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Inbox Insight
JUNE 6, 2022
The amplification of content is what drives interest to help boost ROI and build brand awareness, but B2B marketers need to focus on getting the messaging right with engaging content in order to effectively amplify it through their multi channel strategy.
KoMarketing Associates
JULY 6, 2022
As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels. However, many marketers are still dedicated to utilizing their budget on unpaid channels as well.
Contently
JUNE 25, 2020
In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. As marketers, we tend to view data as a magic wand that’ll solve everything.
DivvyHQ
FEBRUARY 2, 2022
In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands.
Speaker: Mat Zucker, Partner, Prophet
Content is a B2B brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers.
Sharpspring
JUNE 23, 2020
Using every means of marketing available to you is wise in today’s consumer economy. Your customers are diverse, intelligent, and have specific needs that you can meet with well-thought-out planning strategies. What Is Omni-Channel Marketing?
Sharpspring
SEPTEMBER 17, 2020
While most strong marketing strategies should include more than one channel, there’s a key differentiator that sets cross-channel marketing apart — the interaction between channels. What Is Cross-Channel Marketing?
Sharpspring
AUGUST 31, 2021
Developing a strategy that encompasses everything from customer contact to customer experience in a seamless, pleasant way is the key to successful omni-channel marketing. What Is Omni-Channel Marketing? How Do You Create an Omni-Channel Strategy?
Contently
NOVEMBER 10, 2021
Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column.
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
Inbox Insight
MARCH 2, 2022
It uncovers the key challenges facing multi channel marketers, provides a solid depiction of the current state of multi channel marketing, and reveals unique research takeaways.
DivvyHQ
FEBRUARY 13, 2023
Does your brand have a consistent voice across all marketing channels? Today, we're covering everything from how to choose a brand voice to how to make sure it's being used across all your marketing channels.
Contently
DECEMBER 1, 2022
A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. The more specific you are, the more targeted you can be with your marketing strategy. Strategy strategy
Contently
OCTOBER 4, 2018
To explain how brands should communicate across social channels, I spoke to a handful of audience development managers and social media strategists. Still, dismissing the platform outright is a misguided mindset, according to AdWeek’s Dan Tynan , who declared it “the Facebook of B2B marketing” in 2017. For that reason, the classic marketing tone, devoid of any irony, works best, making the platform a safer space for brands than a place like Twitter.
Speaker: Ruth Stevens, President of eMarketing Strategy
Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.
Navigate the Channel
JANUARY 3, 2023
For your public relations strategies to be successful, you need to have a list of media outlets you contact every time you want to get content out there. Both traditional and digital marketing channels have strong PR outlets to look to for your PR efforts.
Inbox Insight
MAY 10, 2022
With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy?
Heinz Marketing
AUGUST 30, 2022
By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. That’s why you need to employ other strategies and channels.
Sharpspring
OCTOBER 22, 2020
The concept of omni-channel experience is a fluid method of branding that ensures every customer gets a seamless experience no matter how they choose to interact with your business. What Is Omni-Channel Experience? Omni-channel Experience Strategy.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Sharpspring
JUNE 8, 2020
Developing a strategy that encompasses everything from customer contact to customer experience in a seamless, pleasant way is the key to successful omni-channel marketing. What Is Omni-Channel Marketing? How Do You Create an Omni-Channel Strategy?
Contently
DECEMBER 22, 2022
When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Is it covering the topics they care about through the channels and media they engage in? Only slightly more than half of organizations have a content marketing strategy.
Contently
DECEMBER 14, 2022
While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content? Here are a few ways a CMP makes end-to-end content marketing seamless.
Heinz Marketing
JULY 7, 2022
By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. That’s why you need to employ other strategies and channels.
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Marketing Insider Group
FEBRUARY 3, 2022
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy?
Contently
NOVEMBER 28, 2022
It can be tempting to jump right into creating content without a concrete campaign plan or long-term content strategy in place. A content strategy typically spans the entire content marketing funnel, from awareness to decision and possibly through customer success.
Martech Advisor
MARCH 22, 2020
Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business.
DivvyHQ
APRIL 12, 2022
Consumer trust in organizations (or lack thereof) is a hot-button topic these days. So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the most trusted form of media you can leverage.
Speaker: Howard J. Sewell, President of Spear Marketing Group
In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.
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