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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive b2b

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. And Forrester’s latest research report, B2B Loyalty, The B2C Way , outlines practical ways B2B marketers can apply B2C principles to deepen relationships and engagement. Deepen engagement to lock in loyalty.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive b2b

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen.

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . New developments in loyalty for business markets. Photo credit: Wikipedia.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there. However, they also want you to talk to them on other channels, including digital and traditional channels.

4 tips to improve your YouTube channel

Biznology

Build loyalty through consistency. Video is an investment and when it comes to YouTube, especially when you treat it as a marketing channel, you have to give it your all. Work diligently to craft your YouTube channel.

Why You Should Be Using Video to Strengthen Employee Engagement and Loyalty

Vidyard

But it’s a challenge to create an engaging environment and build brand loyalty with your employees, so why bother? When you create email communications, post to your Intranet, include information in collaboration channels, or other channels, you’re probably using some text format.

3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals

Modern Marketing

After all nobody but you, knows what is most important: lead generating, building brand awareness, increasing revenue or engagement in offline channel. Using marketing automation you can easily bring synergy to all channels and all actions taken. Cross Channel Marketing

What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy

Modern Marketing

Aside from the main themes revolving around mobile and data that are top of mind for every marketer at the moment, one less obvious theme kept coming up: customer loyalty and advocacy.

7 Simple Rules for Connecting with Customers via Cross-Channel Marketing

Modern Marketing

Being a cross-channel marketing mogul is a lot like being an air-traffic controller. To ensure your campaigns don’t crash and burn, we’ve assembled 7 simple cross-channel rules that will keep your campaigns and customer relationships flying high. Cross Channel Marketing

Mastering Brand Loyalty: What Subscription Service Companies Do Differently

Modern B2B Marketing

As a brand and a business, you need brand loyalty, and you only have a few chances to create it. And yet that is what 80% of brands out there are doing by not operating across all of their channels seamlessly. But instead of playing catch-up, they were born with multi-channel in mind.

7 Cross-Channel Apps of Highly Effective Modern Marketers

Modern Marketing

In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. Cross Channel Marketing Marketing Automation

How To Compete In An Omni-Channel World

Crimson Marketing

The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the Internet have proven to be fertile ground for the bloom of digital marketing channels, and trouble for traditional commerce.

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. Now, as a vendor, not only are you probably well aware of inbound marketing, you’re probably frustrated with it—and that’s because your channel partners don’t have a clue about how to use it.

6 Cross Channel Tactics That Successful Marketers Do That Most Don’t

Modern Marketing

It takes a cohesive team working together to deliver the optimal cross channel experience. Cross Channel MarketingOrchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative.

How to Create a Successful Channel Sales and Marketing Program

Computer Market Research

Discover the most Important Pieces to Create a Successful Channel Partnership. Utilizing channel partnerships effectively depends on the proper execution of a variety of components in order to cultivate highly profitable opportunities for your business.

Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs

Marketing Action

Customer loyalty programs are a great way to boost sales and revenue. According to Forrester Research , loyalty programs today are doing much more than driving more purchases and bigger profits. There are many different types of loyalty programs.

How to earn customer loyalty in the age of chat

Biznology

Customer service is both a logical and excellent place to start your loyalty-building efforts. Call center technology has advanced, giving businesses the ability to integrate phone systems with digital communications channels such as Web chat and social media.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

Today I’d like to connect the dots on a few ideas about the most reliable content channels to reach customers. ” The best content channels for reliable reach. Just look at how many people are making millions off of personal YouTube channels.

How to Use Content to Build Customer Loyalty and Retention

Crimson Marketing

According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.”

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They cleverly creating an eCommerce channel that complements their content marketing strategy. The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated.

Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity

Now, most businesses offer other communication channels, including email, customer portals and chat windows, and some also use social media like Twitter and Facebook to communicate with customers and manage support. An omni-channel approach is a better way to serve customers and drive growth.

CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality

Modern Marketing

" Cross Channel Orchestration, Not Coordination. It is important to differentiate between cross channel coordination and orchestration. Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. are launching loyalty programs—and integrating data into comprehensive customer profiles—to offer the next level of personalization and service.

7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? Determine Your Cross-Channel Strategy.

The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?

10 most inspiring digital marketing stories of 2016

Biznology

But channels and technologies don’t do justice to the ways some brands are putting it all together. More than 50% of Domino’s orders come from digital marketing channels today.

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

More than 90% of businesses maintain two or more social media channels. Social Media Customer Satisfaction & Loyalty StrategySo, it’s no surprise that companies experience social media disasters.

10 Ways to Empower Channel Partners and Drive Sales Growth

LEADership

One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products.

How Boutique Hotels Create Unique Content that Inspires Loyalty

Content Standard

They cleverly creating an eCommerce channel that complements their content marketing strategy. The post How Boutique Hotels Create Unique Content that Inspires Loyalty appeared first on The Content Standard by Skyword. Inimitable, aspirational, reimagined, crafted, cultivated.

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. Engage in Linked Multi-Channel Marketing. Instead, these prospects often touch multiple channels before they engage.

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

Nest Cam has not only created a solution for this, but an entire channel that shows exactly how funny it can be when your pets act out and nobody is watching.

Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s.

This Carmaker Uses Data To Steer Its Way To Cross Channel Marketing Gold

Modern Marketing

The road to cross channel marketing gold, or success is paved with many obstacles. That's the secret to one luxury carmaker as laid out in a new Adweek piece entitled Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior Driving loyalty.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel.

Customers: A new sales and marketing channel

Amplifinity

More and more companies are starting to implement strategies and systems to leverage customers, customers and 3 rd party influencers to become sales and marketing channels. Why customers make a good sales and marketing channel.