Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. LinkedIn Ads have proven to be a powerful tool for B2B marketers. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel.

Linkedin 154

Linkedin Sales Management Paid Search Agency ROI 154

Madison Logic

JUNE 14, 2023

Recognizing that their target audience may not always find their content organically, the team needed a strategy to ensure their content and messaging reached the right audience on the right channels at the right time.

Multi-Channel 52

Multi-Channel Ideal Customer Profiles Sales Cycle Advertising Channels 52

Hubspot

SEPTEMBER 20, 2022

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. 90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! A hard sales channel? • What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. Just make sure to optimize your LinkedIn profile, join relevant groups, and use the advanced search option. Let’s get started! Look no further.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Madison Logic

MARCH 1, 2023

How do you maximize your marketing investment to engage multiple members of the buying committee with relevant content and advertising when your audience researches solutions in so many different areas? If you distribute content and advertising in siloed channels, there’s no guarantee that your messaging is aligned across each channel.

Linkedin 52

Linkedin Marketing Budget Account Based Marketing Multi-Channel 52

Adobe Experience Cloud Blog

AUGUST 20, 2018

However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this blog, I’ll help you turn your social media presence into an engaging sales funnel.

Sales Management 116

Sales Management Social Media Advertising Channels Top of Funnel 116

Seismic

MARCH 25, 2022

Sales reps are always looking for new ways to attract and engage new buyers. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. What is social selling?

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Only B2B

MAY 28, 2021

And with the B2B sales, the most effective way to generate leads is with a targeted B2B prospect list. Before proceeding further let me answer, why you should target LinkedIn For B2B List Building. . LinkedIn has over 620 Million professional users. Are You Interested In Building Your LinkedIn Marketing Profile?

Contacts 107

Contacts Linkedin Ideal Customer Profiles Ad Building 107

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Madison Logic

MARCH 14, 2023

We’ve been talking a lot about LinkedIn lately – and for good reason. A Step-by-Step Guide for Integrating LinkedIn with the ML Platform We’ve made the integration with the LinkedIn Ads API simple and easy for clients running media with both Madison Logic AND LinkedIn.

Multi-Channel 52

Multi-Channel Linkedin Advertising Channels Account Based Marketing 52

Webbiquity

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Work Management 133

Work Management Marketing Management Linkedin Paid Search Agency 133

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. That’s the reverse, such as they were in support, and now they moved over into sales, hence making them a part of our persona.

Linkedin 297

Linkedin Research Studies B2B 297

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 90

Linkedin B2B Thought Leadership Thought Leadership Work Management 90

Terminus

APRIL 9, 2024

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn’s Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin.

Ideal Customer Profiles 29

Ideal Customer Profiles Marketing Analytics Tools Webinar Metrics Linkedin 29

Madison Logic

SEPTEMBER 14, 2023

Activating full-funnel, multi-channel account-based marketing (ABM) campaigns on social media alongside other key media channels like content syndication, display advertising, and connected TV (CTV) does just that. LinkedIn is a B2B marketing powerhouse, but it’s also a core pillar in a more effective ABM.

Multi-Channel 52

Multi-Channel Top of Funnel Account Based Marketing Advertising Channels 52

Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. LinkedIn Ads have proven to be a powerful tool for B2B marketers. With it, you can see what pipeline and revenue is coming from LinkedIn or any other channel.

Linkedin 80

Linkedin Sales Management Paid Search Agency ROI 80

Biznology

SEPTEMBER 7, 2017

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and opt to check Slack in the morning vs. social media channels.

Linkedin 141

Linkedin Business Communities Social Media 141

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. Users on the platform are bombarded daily with content.

Linkedin 108

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 108

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Albacross

JANUARY 12, 2023

Through Albacross’ integration with LinkedIn Matched Audiences, B2B marketers can target high-value accounts and buying committees more effectively on LinkedIn. The new integration can be particularly helpful in enabling account-based marketing (ABM) programs executed through LinkedIn. STOCKHOLM— January 12, 2022.

Advertising Agencies 52

Advertising Agencies Linkedin Top of Funnel Account Based Marketing 52

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Lattice

NOVEMBER 5, 2019

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

Outreach 100

Outreach Account Based Marketing ABM Linkedin 100

The Forward Observer

MARCH 1, 2024

However, with the explosion of social media and content marketing, many organizations still struggle to know which channels to invest in and how to maximize their impact. Integrated marketing and PR strategies are a requirement for all businesses. And, interesting fact – she once went paragliding in the Alps!

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

ATAK Interactive

NOVEMBER 24, 2020

A common challenge for many sales representatives doing cold LinkedIn outreach is standing out through the noise. Today, I want to talk about standing out in a crowd, particularly on LinkedIn. You know, you’re doing LinkedIn outreach, you’re doing everything you can to make a name for yourself. That worked.

Outreach 103

Outreach Linkedin Paid Search Agency Cold Calling 103

Valasys

AUGUST 18, 2020

LinkedIn needs no introduction. Professionals use LinkedIn to connect with one another, hunt for jobs, and be aware of the latest developments in their industries and shifting audience preferences. According to LinkedIn, 80% of B2B leads coming from social media are generated by LinkedIn.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

PureB2B

MAY 19, 2022

Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. Why You Need LinkedIn Lead Generation. 4 Ways to Use LinkedIn for B2B Lead Generation.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

Metadata

MAY 13, 2021

We discovered LinkedIn Conversation Ads , a new ad type that’s generated more revenue for us than we could have ever imagined. We needed to find new (and cheaper) channels to generate qualified demos for our Sales team. I came across LinkedIn Conversation Ads within my own network and decided to try them out.

Linkedin 95

Linkedin Paid Search Agency Conversion Ads 95

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app and connected devices.

Paid Search Agency 90

Paid Search Agency Features Personalization Ads 90

Envy

SEPTEMBER 11, 2019

With 645 million members worldwide , LinkedIn is officially the best place on the planet to network in the professional space. Using LinkedIn's lead generation tools smartly can set your company apart in a crowded cyber security ecosystem. Best Practices for Ads on LinkedIn. LinkedIn LeadGen Forms vs. Landing Pages.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87