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How to Leverage User-Generated Content in Your Marketing Strategy

Hubspot

In this article, we'll focus on why brands should let their users help create value in content. How to Leverage User-Generated Content. The primary goal of owned media is to provide value to provide value through content marketing to generate and nurture leads.

Why You Should Invest In Content Curation

ScribbleLive

Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. Or, brands might collect user-generated photos and stories showcasing their product. Follow him on Twitter at @natebirt.

Trending Sources

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

Where things get special is how they interact with users’ footage. Nest Cam has not only created a solution for this, but an entire channel that shows exactly how funny it can be when your pets act out and nobody is watching. User-generated content is meant to be win-win.

Spring Clean Your Top 5 Social Media Channels

LEADership

ACE Your Social Strategy for Effective B2B Lead Generation. The same is true in the world of business, particularly when it comes to B2B lead generation. Let’s Focus on these Top 5 B2B Social Media Channels: 1. WhatsApp has crossed the half-a-billion user mark this month.

Get More out of your Marketing Automation with Interactive Content

Modern B2B Marketing

By layering interactive content into your marketing efforts, you can drive more leads, enhance profile building and scoring, and improve nurturing. Interactive content is content that creates a dialogue with your audience that leads to an exchange of information.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. This post as an example, was written from the product of social media (Twitter).

Are You a Good Online Spokesperson For Your Company?

Biznology

Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Photo credit: IAEA Imagebank.

An A to Z of Content Marketing Best Practices

Act-On

Also make sure you’ve got your blog set up for maximum lead generation. Find it on his Content Marketing Institute blog , and on his Twitter feed. And they come in several flavors: Lead generation metrics. Most everything they publish is at least in part a lead generation effort.

Live Video in 5 Steps: From Creation to Measurement

Modern B2B Marketing

Polished, professional videos can be very resource-intensive, but live streams by nature are raw, unedited takes that can create more authentic interactions with your audience. Leverage the existing audience channels in your arsenal. update on Twitter.

Cut Through The Clutter (and earn more shares)

ScribbleLive

Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. Reposting existing content across your social channels on an ongoing basis can help increase the odds that your audience will get a glimpse of your work. One of the videos Patel uploaded to Crazy Egg generates $21k of business every month!

19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

By promoting user-generated photos and rewarding influencers, LaCroix went from sitting on dusty grocery store shelves to becoming a drink of choice for Millennials. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads.

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

2) Interactive Content. More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. Google will buy Twitter for tens of billions of dollars. Find more about him on Twitter.

A Shortish History of Online Video

Vidyard

Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. Anyone could create an account, upload their content, and start building their “channel”.

Case study: IKEA launches social offer to drive sales

grow - Practical Marketing Solutions

By win-win, I mean that the user gets something he or she wants by doing something that you, the business, wants. The actions the user takes help you, but the user is motivated to take the actions because you’ve offered something they want.

10 Pieces of Content Your Audience Really Wants to See [New Data]

Hubspot

Our research team surveyed over 1,000 internet users worldwide to learn about their preferences and behaviors when it comes to their content consumption habits. HubSpot Research found that internet users’ behaviors are changing to reflect a growing interest in visual content.

11 Tips to Help Improve Your Brand's Communication Strategy

Hubspot

Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. Maintain an authentic tone when posting and interacting with consumers – one that doesn’t seem forced. JetBlue responds quickly to customer service questions on Twitter.

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5 Things Marketers Need to Know About Gen Z

Contently

How can brands relate to the first generation of kids who learned to swipe before they could walk? When brands pander to this generation, that’s when they lose.” “Facebook is constantly innovating and bringing users all kinds of new reasons to use it.”

Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

Vidyard was the only vendor to receive the highest possible scores in the player features; marketing and lead generation tools; and targeting, personalization and discovery criteria. It understands how important user-generated content (UGC) will be for brands and businesses, and it plans to roll out further support for UGC and analysis of it.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Not too surprisingly, Facebook is the #1 method for passing along content, followed by email and then Twitter. I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 84% of journalists are on Twitter. •

20 Stats Every Global Social Media Marketer Should Know

Hubspot

3) 31% of the time French users spend on mobile apps are spent on social networks. 5) One key area of growth in Italy this year is in mobile internet users. In 2012, one-third of all mobile users will access internet on their phones. "Social media is a lot like sex.

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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) We have seen greater success with interaction when using video and graphics as opposed to only text updates. Don’t Sacrifice Proven Channels.

BtoB 58

15 Smart Marketers Share Insights on the Future of the Industry

Hubspot

I believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. 10) Think about buyers over channels. Marketers, rejoice.

Magnify Your Millennial Exposure This Holiday Season

Hubspot

Above all else, you need to deliver your relevant message through their preferred channel (mobile), by having a mobile-optimized site. More than 42 percent of mobile users aren't going to see your site because Flash isn't compatible with iPhones. The Twitter Hashtags Sing!

An A to Z of Content Marketing Best Practices

Act-On

Also make sure you’ve got your blog set up for maximum lead generation. Find it on his Content Marketing Institute blog , and on his Twitter feed. And they come in several flavors: Lead generation metrics. Most everything they publish is at least in part a lead generation effort.

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Community forums have been around a lot longer than the newer social media channels.

How, What, and When to Measure 4 Key Areas of Your Instagram Marketing

Content Standard

What to measure: Obviously, you want to make sure that users are engaged—looking at and sharing your Instagram posts. A crucial segment of Instagram is user-generated content. link, which will help you determine how many users clicked directly from Instagram to that site.

Top 10 B2B Inbound Marketing Predictions for 2015

KEO Marketing

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. This will let marketers provide the most relevant content, when and where a user needs it.

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How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

Hubspot

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. Don't count on any meaningful interaction from these folks. This'll let you engage with them more quickly -- just like a lot of companies do on Twitter.

SnapApp of the Week: Atmel’s Simply AVR Video Contest

SnapApp

Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Atmel distributed the Simply AVR contest across their email database, website, blog, and social media channels.

Viral 22

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

Personal Finance Advisor and Entrepreneur Ramit Sethi , for example, generates huge amounts of revenue from his engaged email list. Instead of users commenting on blog articles, they simply respond to his emails as a form of interaction.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. The Lenskold and Pedowitz Groups, 2013 Lead Generation Marketing Effectiveness Study , Nov 2013 ). higher than non-users. Increased lead generation.

Stats 54

Why You Need Social Media, Even if Your Customers Don't

Hubspot

billion worldwide social media users in 2012. Turns out, search engines take cues from social media activities -- like when someone shares content from your website on Twitter, for example -- to determine the relevancy and authority of your site.

12 Realistic Ways to Make Your Social Media Data Actionable

Hubspot

Leads Generated - You'd want to break it out by each social network, or even each update type. Sentiment - Are your interactions generally positive or negative? Feedback - What ideas are you generating from user-generated content and interaction?

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Why not add a call-to-action in those slides, repurpose them as lead generation content, and share it on LinkedIn? That way we can, you know, drive traffic to our website and generate leads. 1) Generate leads.

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

B2C 10

Top 5 Social Media Trends For The B2B Marketer

B2B Marketing Insider

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

How, What, and When to Measure 4 Key Areas of Your Instagram Marketing

Content Standard

What to measure: Obviously, you want to make sure that users are engaged—looking at and sharing your Instagram posts. A crucial segment of Instagram is user-generated content. link, which will help you determine how many users clicked directly from Instagram to that site.

4 Brilliant Ways to Diversify Your Content in 2016

SnapApp

To gain traction among your ideal audience, you need to diversify your tried-and-true favorites with cutting edge, interactive forms. User Generated Content. Differentiate with Interactive Content. Interactive content is the clearest way to break through the noise.

We Interrupt This Program: Will Social Media Replace TV?

Content Standard

As social media platforms begin to broaden their content offerings through features like Snapchat Discover and Twitter live streaming, digital marketers should take notice of these emerging tools of Millennial engagement and plan their budgets accordingly.

T-Mobile Curates Web Content

Biznology

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. Image by Dan_H via Flickr.